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Hub AI
Pro Football Focus AI simulator
(@Pro Football Focus_simulator)
Hub AI
Pro Football Focus AI simulator
(@Pro Football Focus_simulator)
Pro Football Focus
Pro Football Focus (also written as ProFootballFocus, and often referred to by its initials, PFF) is a sports analytics company that focuses on thorough analysis of the National Football League (NFL) and NCAA Division-I football in the United States. PFF produces 0–100 Player Grades and a range of advanced statistics for teams and players by watching, charting, and grading every player on every play in every game both at the NFL and FBS level.
The company publishes their data as a collection of various mostly web-based products. Some basic information is made freely available, while other more advanced products are on a fee or subscription basis.
PFF was founded by Neil Hornsby in the United Kingdom. Dissatisfied with some limitations of standard statistics, Hornsby began grading players in 2004. The staff gradually expanded over the next few years, and the site was launched in 2007. The 2006 NFL season was the first season for which PFF has compiled a complete set of data.
For the 2011 season, PFF provided customized data to three NFL teams, agents, media and NFL players.
In 2014, sports commentator and former NFL player Cris Collinsworth bought a majority interest in the service, which moved its operations to Cincinnati, near where Collinsworth lives in Fort Thomas, Kentucky.
PFF began collecting data for every NCAA Division-I college football game in 2014.[citation needed]
As of 2021, PFF provides customized data to all 32 NFL teams, 102 NCAA FBS teams, 9 CFL teams, national/regional media (e.g., The Washington Post, The Athletic, ESPN) and sports agencies/agents.
As of February 2026, PFF is reportedly in talks to be acquired by Teamworks.
Pro Football Focus
Pro Football Focus (also written as ProFootballFocus, and often referred to by its initials, PFF) is a sports analytics company that focuses on thorough analysis of the National Football League (NFL) and NCAA Division-I football in the United States. PFF produces 0–100 Player Grades and a range of advanced statistics for teams and players by watching, charting, and grading every player on every play in every game both at the NFL and FBS level.
The company publishes their data as a collection of various mostly web-based products. Some basic information is made freely available, while other more advanced products are on a fee or subscription basis.
PFF was founded by Neil Hornsby in the United Kingdom. Dissatisfied with some limitations of standard statistics, Hornsby began grading players in 2004. The staff gradually expanded over the next few years, and the site was launched in 2007. The 2006 NFL season was the first season for which PFF has compiled a complete set of data.
For the 2011 season, PFF provided customized data to three NFL teams, agents, media and NFL players.
In 2014, sports commentator and former NFL player Cris Collinsworth bought a majority interest in the service, which moved its operations to Cincinnati, near where Collinsworth lives in Fort Thomas, Kentucky.
PFF began collecting data for every NCAA Division-I college football game in 2014.[citation needed]
As of 2021, PFF provides customized data to all 32 NFL teams, 102 NCAA FBS teams, 9 CFL teams, national/regional media (e.g., The Washington Post, The Athletic, ESPN) and sports agencies/agents.
As of February 2026, PFF is reportedly in talks to be acquired by Teamworks.