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Pro TV
PRO TV (Romanian pronunciation: [pro teˈve], often stylized as PRO•TV since 2017) is a Romanian free-to-air television network, launched on 1 December 1995 as the fourth private TV channel in the country (after TV SOTI, Antena 1, and the now-defunct, but online Tele7ABC). It is owned by CME (Central European Media Enterprises), which is owned by PPF Group.
Since 3 September 1999, the company has also been broadcasting its own signal for the Republic of Moldova, under the Pro TV Chișinău brand. It broadcasts, in addition to Pro TV Bucharest programs (according to its own grid, different from the Romanian one), a series of local news and programs and its own advertising slots throughout the day.
Targeting urban adults aged 21 to 54, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
On 29 August 2014, Pro TV launched its own streaming service, called Pro TV Plus, dedicated to original series. Later, in 2021, it was replaced by Voyo(Romanian), which has the same series and original shows of the Pro channels, plus some other exclusives and original content.
Since 2014, the idents for commercials and promos have become more different from those of other stations, focusing on the stars appearing in the station's shows. During the summer, idents are used that present activities that are practiced in the summer, while in the winter, idents are used that present things and activities related to the winter holidays, but also things related to winter.
Pro TV dates back to the creation of a UHF channel in Bucharest, Canal 31, in June 1993. Its founder, Adrian Sârbu, received the license to operate as a sports channel and, in 1994, found a foreign partner (CME) in order to launch the channel on a national scale as Pro TV.
Pro TV was the first television channel in Romania to be modelled on Western-style (Western European and American) principles. The channel brought viewers to the streets, introduced Valentine's Day to Romania and launched a line of local celebrities. Among its remarkable innovations was a series of lottery-style programs under the name Te uiţi şi câştigi (You Watch and Win), presented by Florin Călinescu. One such event was held on the day of the 1996 Romanian general election, in which the station offered television sets to urban voters, in contrast to TVR's offer of tractors in areas of high rural turnout. There was a mystery grand prize for viewers who sent their proof of vote.
Regional broadcasts from its twelve stations stopped on 1 April 2018 as a business decision. From that day, the news produced in Bucharest was the only one seen nationwide. Regional news teams continued their activities.
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Pro TV
PRO TV (Romanian pronunciation: [pro teˈve], often stylized as PRO•TV since 2017) is a Romanian free-to-air television network, launched on 1 December 1995 as the fourth private TV channel in the country (after TV SOTI, Antena 1, and the now-defunct, but online Tele7ABC). It is owned by CME (Central European Media Enterprises), which is owned by PPF Group.
Since 3 September 1999, the company has also been broadcasting its own signal for the Republic of Moldova, under the Pro TV Chișinău brand. It broadcasts, in addition to Pro TV Bucharest programs (according to its own grid, different from the Romanian one), a series of local news and programs and its own advertising slots throughout the day.
Targeting urban adults aged 21 to 54, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
On 29 August 2014, Pro TV launched its own streaming service, called Pro TV Plus, dedicated to original series. Later, in 2021, it was replaced by Voyo(Romanian), which has the same series and original shows of the Pro channels, plus some other exclusives and original content.
Since 2014, the idents for commercials and promos have become more different from those of other stations, focusing on the stars appearing in the station's shows. During the summer, idents are used that present activities that are practiced in the summer, while in the winter, idents are used that present things and activities related to the winter holidays, but also things related to winter.
Pro TV dates back to the creation of a UHF channel in Bucharest, Canal 31, in June 1993. Its founder, Adrian Sârbu, received the license to operate as a sports channel and, in 1994, found a foreign partner (CME) in order to launch the channel on a national scale as Pro TV.
Pro TV was the first television channel in Romania to be modelled on Western-style (Western European and American) principles. The channel brought viewers to the streets, introduced Valentine's Day to Romania and launched a line of local celebrities. Among its remarkable innovations was a series of lottery-style programs under the name Te uiţi şi câştigi (You Watch and Win), presented by Florin Călinescu. One such event was held on the day of the 1996 Romanian general election, in which the station offered television sets to urban voters, in contrast to TVR's offer of tractors in areas of high rural turnout. There was a mystery grand prize for viewers who sent their proof of vote.
Regional broadcasts from its twelve stations stopped on 1 April 2018 as a business decision. From that day, the news produced in Bucharest was the only one seen nationwide. Regional news teams continued their activities.