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Programa Silvio Santos
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Programa Silvio Santos
Programa Silvio Santos, billed since 2023 as Programa Silvio Santos com Patricia Abravanel, is a Brazilian variety show broadcast by SBT. Created and originally hosted by Brazilian entertainer Silvio Santos, it has been hosted since 2023 by his daughter Patricia Abravanel.
The show consists of various segments featuring games, challenges, musical competitions, pranks, performances, and other elements. At points in its history, Programa Silvio Santos was structured as a programming block to encompass Sunday afternoon programs presented by Santos and other SBT talent, as well as other imported programming and sports broadcasts. In 2008, the program was relaunched as a singular variety show; presently, it airs in prime time on Sunday nights.
Originally premiering on June 2, 1963, on TV Paulista, it ranks behind only Mosaico na TV as one of the longest-running programs on Brazilian television.
Silvio Santos began his television career on June 3, 1960, by purchasing airtime on São Paulo's TV Paulista to promote his Baú da Felicidade savings plan through the program Vamos Brincar de Forca. This half-hour show aired on Monday nights and featured clients who were chosen from a lottery after paying their monthly installments on time, a strategy still used today. These clients participated in a game of hangman to win prizes like household goods, toys, appliances, and gift certificates redeemable at Baú stores. Three years later, Silvio acquired two hours of Sunday programming on TV Paulista, and on June 2, 1963, he debuted the Programa Silvio Santos. The show initially consisted of three segments: Cuidado com a Buzina, a talent competition for male, female, and child performers judged by a panel who would "honk" a buzzer to reject contestants, or, if approved, seat them in classic car replicas on stage; Roda Pião, a game where Baú clients spun a numbered top to win prizes, a format currently used in the show Pra Ganhar é Só Rodar; and Justiça dos Homens, which dramatized real cases sent in by viewers and concluded with a final verdict from famous people.
The show gained more airtime on TV Paulista as Silvio purchased more hours of Sunday programming. This expansion led to new segments, including Festival da Casa Própria, which raffled off homes to customers of the Baú savings plan; Rodada de Ouro, a word-guessing game where participants could win a final gold bar; and Pergunte e Dance, a quiz show with a dance penalty for incorrect answers. Due to the financial difficulties of Organizações Victor Costa, their assets, including TV Paulista, were sold to Organizações Globo in 1965. At that time, Programa Silvio Santos was already five hours long, expanding to eight hours by the end of the decade. On March 24, 1966, TV Paulista was sold to Roberto Marinho, becoming a Rede Globo station. The show continued to air only in São Paulo until July 1969, when it was added to Rede Globo's national schedule. It subsequently achieved an 89-point rating, the fifth-highest in Brazilian TV history, which established Silvio as a celebrity and transformed Baú da Felicidade into a sales phenomenon.
The show gradually expanded to approximately 10 hours in length. Although he paid for the airtime, Silvio's relationship with Globo was strained by the network's "quality standard", an increase its focus on higher-quality and in-house programming such as films, telenovelas, news, and sports. Directors Walter Clark and Boni wanted to fill the time slot with their own shows and advertisers. This conflict fueled Silvio's ambition to launch his own TV channel.
In 1972, shortly after renewing his contract for five more years, Silvio Santos purchased half of TV Record's shares from businessman Pipa Amaral. However, because his contract with Globo prohibited him from being a shareholder in a competing network, he used a proxy, Joaquim Cintra Gordinho, who managed the presenter's stake alongside partner Paulo Machado de Carvalho. The transaction was not revealed until 1976, the year Silvio left Globo, leading to a legal dispute that he won. A year earlier, on October 22, 1975, Silvio also won a public bidding process for VHF channel 11 in Rio de Janeiro, inaugurating TVS Rio de Janeiro on May 14, 1976. With guaranteed broadcast in São Paulo and Rio, Silvio terminated his contract with Rede Globo just before its expiration. The final Programa Silvio Santos broadcast on Rede Globo aired on July 25, 1976, after more than 16 years. Silvio also leased Sunday programming from Rede Tupi, which was already in financial distress, to ensure the show's broadcast outside the Rio-São Paulo axis until April 1982. On August 1, 1976, Programa Silvio Santos began airing on Tupi and TVS Rio de Janeiro.
On February 3, 1980, Programa Silvio Santos also began to be re-broadcast by São Paulo's TV Record. With the federal government's liquidation of Rede Tupi in 1980, the show aired on that network for the last time on July 13, continuing on the remaining Diários Associados stations and those owned by the host. Silvio participated in the public tender that would establish new television networks, winning concessions in São Paulo, Belém, and Porto Alegre, along with a second channel in Rio de Janeiro. The Sistema Brasileiro de Televisão (SBT) was launched on August 19, 1981, and Programa Silvio Santos began airing on the new network on August 23. The show continued to be broadcast simultaneously on TV Record and its partner station in Rio de Janeiro starting April 4, 1982. In June 1985, after SBT gained its own satellite channel, Programa Silvio Santos began to be transmitted simultaneously throughout Brazil. With his own television network nationally consolidated, Programa Silvio Santos ceased airing on TV Record on July 26, 1987. This was part of a process that began in 1984, in which Silvio Santos divested his stake in the network, selling his shares to businessman Edir Macedo in 1989. In the same year, Programa Silvio Santos lost its Sunday audience leadership to its new competitor, Domingão do Faustão, which quickly restored Rede Globo's status after Silvio's departure in 1976. In 1990, Programa Silvio Santos also ceased airing on TV Corcovado in Rio de Janeiro, whose programming was leased to Grupo Abril, making its broadcast exclusive to SBT. Silvio sold TV Corcovado in 1992 to the emerging Rede OM, now CNT.
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Programa Silvio Santos
Programa Silvio Santos, billed since 2023 as Programa Silvio Santos com Patricia Abravanel, is a Brazilian variety show broadcast by SBT. Created and originally hosted by Brazilian entertainer Silvio Santos, it has been hosted since 2023 by his daughter Patricia Abravanel.
The show consists of various segments featuring games, challenges, musical competitions, pranks, performances, and other elements. At points in its history, Programa Silvio Santos was structured as a programming block to encompass Sunday afternoon programs presented by Santos and other SBT talent, as well as other imported programming and sports broadcasts. In 2008, the program was relaunched as a singular variety show; presently, it airs in prime time on Sunday nights.
Originally premiering on June 2, 1963, on TV Paulista, it ranks behind only Mosaico na TV as one of the longest-running programs on Brazilian television.
Silvio Santos began his television career on June 3, 1960, by purchasing airtime on São Paulo's TV Paulista to promote his Baú da Felicidade savings plan through the program Vamos Brincar de Forca. This half-hour show aired on Monday nights and featured clients who were chosen from a lottery after paying their monthly installments on time, a strategy still used today. These clients participated in a game of hangman to win prizes like household goods, toys, appliances, and gift certificates redeemable at Baú stores. Three years later, Silvio acquired two hours of Sunday programming on TV Paulista, and on June 2, 1963, he debuted the Programa Silvio Santos. The show initially consisted of three segments: Cuidado com a Buzina, a talent competition for male, female, and child performers judged by a panel who would "honk" a buzzer to reject contestants, or, if approved, seat them in classic car replicas on stage; Roda Pião, a game where Baú clients spun a numbered top to win prizes, a format currently used in the show Pra Ganhar é Só Rodar; and Justiça dos Homens, which dramatized real cases sent in by viewers and concluded with a final verdict from famous people.
The show gained more airtime on TV Paulista as Silvio purchased more hours of Sunday programming. This expansion led to new segments, including Festival da Casa Própria, which raffled off homes to customers of the Baú savings plan; Rodada de Ouro, a word-guessing game where participants could win a final gold bar; and Pergunte e Dance, a quiz show with a dance penalty for incorrect answers. Due to the financial difficulties of Organizações Victor Costa, their assets, including TV Paulista, were sold to Organizações Globo in 1965. At that time, Programa Silvio Santos was already five hours long, expanding to eight hours by the end of the decade. On March 24, 1966, TV Paulista was sold to Roberto Marinho, becoming a Rede Globo station. The show continued to air only in São Paulo until July 1969, when it was added to Rede Globo's national schedule. It subsequently achieved an 89-point rating, the fifth-highest in Brazilian TV history, which established Silvio as a celebrity and transformed Baú da Felicidade into a sales phenomenon.
The show gradually expanded to approximately 10 hours in length. Although he paid for the airtime, Silvio's relationship with Globo was strained by the network's "quality standard", an increase its focus on higher-quality and in-house programming such as films, telenovelas, news, and sports. Directors Walter Clark and Boni wanted to fill the time slot with their own shows and advertisers. This conflict fueled Silvio's ambition to launch his own TV channel.
In 1972, shortly after renewing his contract for five more years, Silvio Santos purchased half of TV Record's shares from businessman Pipa Amaral. However, because his contract with Globo prohibited him from being a shareholder in a competing network, he used a proxy, Joaquim Cintra Gordinho, who managed the presenter's stake alongside partner Paulo Machado de Carvalho. The transaction was not revealed until 1976, the year Silvio left Globo, leading to a legal dispute that he won. A year earlier, on October 22, 1975, Silvio also won a public bidding process for VHF channel 11 in Rio de Janeiro, inaugurating TVS Rio de Janeiro on May 14, 1976. With guaranteed broadcast in São Paulo and Rio, Silvio terminated his contract with Rede Globo just before its expiration. The final Programa Silvio Santos broadcast on Rede Globo aired on July 25, 1976, after more than 16 years. Silvio also leased Sunday programming from Rede Tupi, which was already in financial distress, to ensure the show's broadcast outside the Rio-São Paulo axis until April 1982. On August 1, 1976, Programa Silvio Santos began airing on Tupi and TVS Rio de Janeiro.
On February 3, 1980, Programa Silvio Santos also began to be re-broadcast by São Paulo's TV Record. With the federal government's liquidation of Rede Tupi in 1980, the show aired on that network for the last time on July 13, continuing on the remaining Diários Associados stations and those owned by the host. Silvio participated in the public tender that would establish new television networks, winning concessions in São Paulo, Belém, and Porto Alegre, along with a second channel in Rio de Janeiro. The Sistema Brasileiro de Televisão (SBT) was launched on August 19, 1981, and Programa Silvio Santos began airing on the new network on August 23. The show continued to be broadcast simultaneously on TV Record and its partner station in Rio de Janeiro starting April 4, 1982. In June 1985, after SBT gained its own satellite channel, Programa Silvio Santos began to be transmitted simultaneously throughout Brazil. With his own television network nationally consolidated, Programa Silvio Santos ceased airing on TV Record on July 26, 1987. This was part of a process that began in 1984, in which Silvio Santos divested his stake in the network, selling his shares to businessman Edir Macedo in 1989. In the same year, Programa Silvio Santos lost its Sunday audience leadership to its new competitor, Domingão do Faustão, which quickly restored Rede Globo's status after Silvio's departure in 1976. In 1990, Programa Silvio Santos also ceased airing on TV Corcovado in Rio de Janeiro, whose programming was leased to Grupo Abril, making its broadcast exclusive to SBT. Silvio sold TV Corcovado in 1992 to the emerging Rede OM, now CNT.