Provia is a brand name for a pair of daylight-balanced color reversal films (slide film) produced by the Japanese film company Fujifilm. It is currently available in one speed, 100/21°, marketed as Fujichrome Provia 100F Professional [RDP III],. An additional speed of 400/27°, marketed as Fujichrome Provia 400X Professional [RXP], was previously available.

Provia 100F [RDP III] was developed to replace Provia 100 [RDP II] and Provia 400X [RXP] was developed to replace Provia 400F [RHP III], improving on color image storage permanence and color fading resistance. Provia has less saturated colors and contrast compared to Velvia.

Provia 100F [RDP III] is available in 135 and 120 formats, as well as 100-foot (30 m) rolls and various sheet sizes. Provia 400X was only available in 135 and 120 formats prior to discontinuation.

Both films have the ability to be pushed/pulled from −1/2 stop to +2 stops. Provia is also a favored film for cross processing.

Neither film requires reciprocity compensation between 1/4000 sec and one minute, with Provia 100F [RDP III] able to last up to two minutes. These longer times make the films particularly suitable for multiple exposures.

Provia 400X [RXP] used what Fuji film described as Epitaxial Sigma Crystal (ESC) technology to achieve a granularity of RMS11.