Hubbry Logo
search
logo
972389

Public Mobile

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
Public Mobile

Public Mobile Inc. is a Canadian self-serve mobile brand which is owned by Telus. Launched on March 18, 2010, Public Mobile was one of several new Canadian cellphone providers that started in 2009–10 after a federal government initiative to encourage competition in the wireless sector.

Public Mobile was acquired by Telus in October 2013. As of August 8, 2014, Public Mobile operates as a mobile virtual network operator on the Telus Mobility network. On August 31, 2015, Public Mobile "relaunched" to the public under a beta program providing free SIM cards and three tiers of BYOD plans starting with a 10-day, 30-day or a 90-day period, all of which have respective options of Talk, Text and Data. The service is not charged by minute, as with other prepaid providers. Instead, customers select which types of unlimited talk and text service and which data caps they would like for a 10-, 30-, or 90-day period.

Public Mobile paid $52 million to purchase Personal Communications Service G Band spectrum during the 2008 Industry Canada Spectrum auction. It was the only company in the world to deploy this spectrum. Other participants in the 2008 Spectrum auction include Wind Mobile and Mobilicity purchasing the different Advanced Wireless Services (AWS) spectrum for their networks in Southern Ontario, while Vidéotron Mobile purchased AWS to provide service throughout the province of Quebec.

Public Mobile opened stores on March 18, 2010, in Toronto and Montreal. The network was deployed in Toronto on May 26, 2010, and in Montreal on June 25, 2010.

Public Mobile added 40,000 new lines throughout Q3 2011, bringing the number of total active subscriptions to 154,000.

The UMX Max Android smartphone and a 3G network were launched by Public Mobile on November 22, 2011. The ZTE N762 was launched on December 5, 2011. In December 2011, retail presence for Public Mobile has been expanded to Walmart Canada and Zellers stores. Roaming in the United States on Sprint Nextel's network was also launched during that month. Rates for this service are the same as Canadian roaming rates. Public Mobile added 45,000 new subscriptions in Q4 2011, finishing the year with 199,000 active customers.

During the Super Bowl season, Public Mobile purchased Super Bowl advertising airtime in Canada for its "Roam Rage" campaign.[unreliable source?] On February 7, 2012, Reuters reported that Public Mobile has 199,000 subscribers. In February, Public Mobile also increased its monthly fee for the low-end Unlimited Talk plan by $4/month.[unreliable source?] In August, Public Mobile launched Siren Music, an unlimited music service for their Android smartphones [unreliable source?] Similarly to competitor Mobilicity, Public Mobile started its Boxing Week sales early in an attempt to successfully finish the fourth quarter of 2012.[citation needed]

On April 10, 2013, Public Mobile announced that it would join Mobilicity and Wind Mobile in withdrawing from the Canadian Wireless Telecommunications Association, citing a bias towards Canada's national carriers. On June 6, 2013, Public Mobile announced that Thomvest Seed Capital and Cartesian Capital acquired Public Mobile. Thomvest becomes the controlling shareholder in the company. The commitment of the Thomvest and Cartesian was to fund Public Mobile to a cash flow positive position and participate in the upcoming 700 MHz auction.

See all
User Avatar
No comments yet.