Qidian (simplified Chinese: 起点中文网; traditional Chinese: 起點中文網; pinyin: Qǐdiǎn zhōngwén wǎng; lit. 'Starting Point Chinese Online') is a Chinese online literature website in mainland China. Founded in 2002 by a Chinese fantasy (xuanhuan) community, the site was acquired by Shanda in 2004, but is now part of China Reading Group.

Chinese Magic Fantasy Union, founded in November 2001, is a community of Chinese fantasy enthusiasts. In May 2002, the Chinese Magic Fantasy Union founded Qidian, with the initial goal of promoting online literature and building a community of fantasy enthusiasts. In October 2003, Qidian began a pay-to-read system.

In October 2004, Qidian was acquired by Shanda. In May 2005, the women's channel (nüpin) was launched as a section on the homepage of Qidian.com, and in 2009, the women's channel got its own domain name and was renamed Qidian Female Net.

In July 2008, Shanda established Cloudary Corporation, and Qidian became part of the Cloudary Corporation.

Since 2010, Qidian has allowed registered users to send reward money directly to authors through Qidian's system. By September 2010, Qidian had 10 million registered users.

At the end of 2014, Shanda announced the sale of the Cloudary Corporation. All of Shanda's online fiction sites are now owned by China Reading Group.

A 2019 study found that Chinese fantasy and wuxia-themed novels accounted for 42.39% of all online novels in Qidian.

The main navigation bar at the top of the page provides access to the fiction area of the site categorized by genre: fantasy novels, wuxia novels, urban novels, historical novels, game novels, and more.