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Rémy Martin
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Rémy Martin
Rémy Martin (French pronunciation: [ʁemi maʁtɛ̃]) is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. and one of the "big four" cognac houses (along with Hennessy, Courvoisier and Martell), responsible for producing most of the world's cognac. The brand specialises in creating Cognac Fine Champagne.
The brand is owned by the spirits conglomerate Rémy Cointreau, which it co-founded in 1990. Rémy Martin typically represents around 90% of the group's operating profit, selling around 2.2 million nine-litre cases of cognac annually.
Rémy Martin is also part of the Comité Colbert, an association "to promote the concept of luxury".
The name Rémy Martin comes from the company founder, born in 1695 near Rouillac in southwestern France. A vintner by trade, in 1724 he created a cognac trading house. On his death in 1773, the business passed to his grandson, also named Rémy. In 1841, Paul-Emile Rémy Martin assumed control and oversaw great growth. He added a logo to the bottles and cases; a centaur after Sagittarius, Martin's own zodiac sign. The Rémy Martin logo continues; in China it's réntóumă (人头马), literally "man-headed horse".
In the interwar period, André Renaud, a lawyer, merchant, and partner in E. Rémy Martin & Co. since 1910, took the lead. In 1927, he popularized VSOP Fine Champagne. Rémy Martin cognacs were then sold worldwide. After World War II, Rémy Martin continued to rise under André Hériard-Dubreuil, André Renaud's son-in-law. At the death of André Renaud in 1965, André Hériard-Dubreuil became president. His children joined him, notably his daughter Dominique Hériard-Dubreuil, who became general manager in 1988, and president two years later. In 1991, the House of Rémy Martin incorporated Rémy Cointreau into the business.
In 1980, at the beginning of the reform and opening up, Rémy Martin ventured into China with the Dynasty brand (Dynasty Wine Ltd), the first foreign wine maker and the second joint venture in all of China.[citation needed]
In the 2010s Rémy Martin experienced a significant sales downturn after Chinese austerity measures targeted expensive gifts.
Rémy Martin cognacs have the Cognac Fine Champagne appellation, meaning they come only from a blend of eaux-de-vie from the Grande Champagne and Petite Champagne crus, with at least 50% Grande Champagne. Being from chalky soils, these eaux-de-vie have ageing potential and a particular aroma due to the terroir. In the 1960s, l’Alliance Fine Champagne (the Fine Champagne Alliance) was created by André Hériard Dubreuil of the House of Rémy Martin. This cooperative brings together vintners from Petite Champagne and Grande Champagne, and supplies almost 90% of the eaux-de-vie of the House. Rémy Martin produces more than 80% of Fine Champagne cognacs.[citation needed]
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Rémy Martin
Rémy Martin (French pronunciation: [ʁemi maʁtɛ̃]) is a French firm that primarily produces and sells cognac. Founded in 1724 and based in the commune of Cognac, it is among the oldest cognac producers still in existence. and one of the "big four" cognac houses (along with Hennessy, Courvoisier and Martell), responsible for producing most of the world's cognac. The brand specialises in creating Cognac Fine Champagne.
The brand is owned by the spirits conglomerate Rémy Cointreau, which it co-founded in 1990. Rémy Martin typically represents around 90% of the group's operating profit, selling around 2.2 million nine-litre cases of cognac annually.
Rémy Martin is also part of the Comité Colbert, an association "to promote the concept of luxury".
The name Rémy Martin comes from the company founder, born in 1695 near Rouillac in southwestern France. A vintner by trade, in 1724 he created a cognac trading house. On his death in 1773, the business passed to his grandson, also named Rémy. In 1841, Paul-Emile Rémy Martin assumed control and oversaw great growth. He added a logo to the bottles and cases; a centaur after Sagittarius, Martin's own zodiac sign. The Rémy Martin logo continues; in China it's réntóumă (人头马), literally "man-headed horse".
In the interwar period, André Renaud, a lawyer, merchant, and partner in E. Rémy Martin & Co. since 1910, took the lead. In 1927, he popularized VSOP Fine Champagne. Rémy Martin cognacs were then sold worldwide. After World War II, Rémy Martin continued to rise under André Hériard-Dubreuil, André Renaud's son-in-law. At the death of André Renaud in 1965, André Hériard-Dubreuil became president. His children joined him, notably his daughter Dominique Hériard-Dubreuil, who became general manager in 1988, and president two years later. In 1991, the House of Rémy Martin incorporated Rémy Cointreau into the business.
In 1980, at the beginning of the reform and opening up, Rémy Martin ventured into China with the Dynasty brand (Dynasty Wine Ltd), the first foreign wine maker and the second joint venture in all of China.[citation needed]
In the 2010s Rémy Martin experienced a significant sales downturn after Chinese austerity measures targeted expensive gifts.
Rémy Martin cognacs have the Cognac Fine Champagne appellation, meaning they come only from a blend of eaux-de-vie from the Grande Champagne and Petite Champagne crus, with at least 50% Grande Champagne. Being from chalky soils, these eaux-de-vie have ageing potential and a particular aroma due to the terroir. In the 1960s, l’Alliance Fine Champagne (the Fine Champagne Alliance) was created by André Hériard Dubreuil of the House of Rémy Martin. This cooperative brings together vintners from Petite Champagne and Grande Champagne, and supplies almost 90% of the eaux-de-vie of the House. Rémy Martin produces more than 80% of Fine Champagne cognacs.[citation needed]