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RCA (trademark)

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RCA (trademark)

RCA is an American multinational trademark brand owned by Talisman Brands, Inc. (d/b/a Established Incorporated, stylized as established.inc). which is used on products made by that company as well as Sony Music Entertainment, Voxx International and ON Corporation. RCA is an abbreviation for the Radio Corporation of America, founded in 1919. The company became known as the RCA Corporation in 1969. In late 1986, RCA was purchased by General Electric and over the next few years, GE sold or liquidated most of the corporation's various divisions and assets.

At present, the RCA trademark is owned by Talisman Brands, Inc. (d/b/a Established.) since 2022, Though it generally no longer uses the brand directly, Talisman Brands licenses the RCA trademark to other companies for use on various products along 10 different product lines:

BMG (for the record labels) and Thomson (for the remaining businesses) bought those assets from General Electric, which took over the RCA Corporation in 1986 and kept RCA's NBC broadcast television interests (GE sold off the NBC Radio Network and the NBC-owned radio stations). Initially, GE retained ownership of the RCA trademarks (including the His Master's Voice/Nipper and Victor/Victrola trademarks for several years, which were then licensed to Thomson and Bertelsmann Music Group. Thomson eventually purchased the rights to the RCA trademarks from GE in 2003 subject to the perpetual license GE had issued to BMG.

In December 2006, Thomson SA agreed to sell its consumer electronics accessory business, including rights to use the RCA name for consumer electronic accessories, to Audiovox

On October 16, 2007, Thomson SA agreed to sell its consumer electronics audio video business outside Europe including the worldwide rights to the RCA Brand for consumer electronics audio video products

In April 2010, ON Corporation took over distribution of RCA branded TVs.

Bertelsmann AG was new to the RCA family (though the creation of Sony BMG is similar to that of EMI more than 70 years earlier). Sony took full ownership of Sony BMG in 2008 and the record company was renamed Sony Music. Thomson started as the French subsidiary of Thomson-Houston Electric, a company which later evolved into General Electric.

In 2022, Technicolor SA sold the trademark and licensing rights to the RCA brand and logos to Talisman Brands, Inc.

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