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RKO General

RKO General Inc. (previously General Teleradio Inc. and RKO Teleradio Pictures Inc.) was an American broadcasting company that, from 1952 through 1991, served as the main holding company for the noncore businesses of the General Tire and Rubber Company and later on GenCorp, Inc. The concern was based around the consolidation of its parent company's broadcasting interests, which dated to 1943 and were brought together under the General Teleradio umbrella in 1952. The company was renamed RKO Teleradio Pictures following its 1955 purchase of the RKO Pictures film studio, and then RKO General in 1959 after dissolving the motion picture division. Headquartered in New York City, the company operated six television stations and more than a dozen major radio stations around North America between 1959 and 1991.

RKO General still exists, at least nominally, registered as a Delaware corporation and a subsidiary of GenCorp successor Aerojet Rocketdyne Holdings. In addition to broadcasting, its operations included soft-drink bottling and hotel enterprises. The original Frontier Airlines was a subsidiary from 1965 to 1985. In 1978, the company revived RKO Pictures on a small scale, with the first of its few coproductions reaching theaters in 1981; the business was sold off six years later. It is as a broadcaster, though, that RKO General left its mark. It owned some of the most influential radio stations in the world and was a pioneer in subscription television service. However, RKO General also became known for the longest licensing dispute in television history, one that ultimately forced the company out of broadcasting.

The General Tire and Rubber Company entered broadcasting in 1943, when it bought a controlling interest in the Yankee Network, a regional radio network in New England. The Yankee Network owned and operated four stations: flagship WNAC in Boston, Massachusetts; WAAB in Worcester, Massachusetts; WEAN in Providence, Rhode Island; and WICC in Bridgeport, Connecticut. With the Yankee Network purchase, General Tire also picked up its contracts with seventeen independently owned affiliates and acquired a stake in the Mutual Broadcasting System, a cooperatively owned national radio network.

On June 21, 1948, the Yankee Network launched New England's third television station: Boston's WNAC-TV went on the air just days after WBZ-TV, also in Boston, and WNHC-TV, licensed to New Haven, Connecticut. The television station's transmitter site also served a new FM outlet, the first and only station to be established under General Tire ownership. While the Yankee Network had been operating experimental FM stations since 1939, WNAC-FM was the first that would survive past the early 1950s.

In December 1950, General Tire purchased the Don Lee Network, a long-standing West Coast regional network, for $12.3 million. This brought three more leading stations into the General Tire stable—KHJ (with its simulcasting sister, KHJ-FM) in Los Angeles, KFRC in San Francisco, and KGB in San Diego. The acquisition also expanded the company's holdings in the Mutual Broadcasting System. Under the terms of the deal, the Columbia Broadcasting System (CBS) acquired Don Lee's Los Angeles television station, KTSL. In 1951, General Tire acquired its own station in the city when it bought KFI-TV from Earle C. Anthony, changing the call letters to KHJ-TV.

In 1952, General Tire purchased the Bamberger Broadcasting Service, owner of WOR-AM-FM-TV in New York, from R.H. Macy and Company. Bamberger itself was a division of Macy's subsidiary General Teleradio Inc. In the deal, General Tire acquired the rights to the name General Teleradio, under which the company merged its broadcasting interests as its own new subsidiary. The deal also gave General Tire majority control of the Mutual Broadcasting System. The company moved into Memphis, Tennessee, in 1954 with its purchase of WHBQ radio and WHBQ-TV. Exiting two mid-sized urban markets that same year, General sold off WEAN to the Providence Journal and KGB to the San Diego station's general manager, Marion Harris. On the evening of July 8, 1954, WHBQ disc jockey Dewey Phillips introduced a song called "That's All Right (Mama)", the first ever recording to air on the radio by a singer from Memphis named Elvis Presley.

General Teleradio's chairman, Thomas O'Neil (son of General Tire founder William O'Neil) recognized that his television stations needed access to better programming. In 1953, he tried to buy the film library of RKO Radio Pictures—including many of the most famous movies made by Fred Astaire, Ginger Rogers, Katharine Hepburn, and Cary Grant—but was rebuffed by the studio's then owner, Howard Hughes. However, after Hughes failed in a bid to acquire total control of the RKO Pictures Corp. holding company, he sold the studio to General Teleradio for $25 million in July 1955. General Teleradio was rechristened RKO Teleradio Pictures, with a reorganized RKO Radio Pictures as its motion pictures division, and quickly recouped much of the purchase price by selling the primary rights to RKO's film library to C&C Television Corp, a subsidiary of beverage maker Cantrell & Cochrane, for $15.2 million. Historian William Boddy describes the sale of the RKO library as "the trigger for the flood of feature films to television in the mid-1950s."

On the broadcasting front, RKO Teleradio briefly owned WEAT-AM and WEAT-TV in West Palm Beach, Florida; they were sold off before the company's next reorganization in 1959. In 1956, WOR-AM became the New York market's number one station with the success of its new "Music from Studio X." Hosted by John A. Gambling, the "easy listening" show was broadcast out of an innovative high-fidelity studio where, according to reports, "each clean new record was touched by a needle only one time." Also in 1956, a new General Tire subsidiary, RKO Distributing (which would later become part of RKO General), acquired a controlling interest in the Western Ontario Broadcasting Company, which operated CKLW-AM-FM-TV in Windsor, Ontario. Another Mutual affiliate, the AM station served a large swath of the U.S. Rust Belt, centered on the major market of Detroit.

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