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WFTL

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WFTL

WFTL (850 AM) is a commercial radio station in West Palm Beach, Florida, serving parts of Palm Beach County, Broward County, and Miami-Dade County. The station airs an news-talk format and is owned by Hubbard Broadcasting, through licensee WPP FCC License Sub, LLC.

By day, WFTL is powered at 50,000 watts, the maximum for commercial AM stations in the United States. As 850 AM is a clear channel frequency, WFTL reduces power at night to 20,000 watts to avoid interference to other stations. It uses a directional antenna with a six-tower array. The transmitter is near U.S. Route 27 in Okeelanta. Programming is also heard on FM translator W242CI at 96.3 MHz in Jupiter.

Weekdays on WFTL begin with The South Florida Morning Show with Jennifer Ross and Bill Adams. Another local show hosted by Joyce Kaufman is heard in mid-afternoons. The rest of the schedule is nationally syndicated conservative talk programs: Brian Kilmeade, Erick Erickson, Guy Benson, Will Cain, Joe Pags, Lars Larson, America in the Morning and Red Eye Radio.

On weekends, the station airs specialty shows on health, money, real estate and the law. Syndicated weekend hosts include Bill Handel, Michael Brown, Bill Cunningham and Markley, Van Camp & Robbins. Most hours begin with an update from ABC News Radio. WFTL is the South Florida home of Florida State Seminoles football.

The station signed on the air on February 14, 1948. Its original call sign was WEAT, and it was owned by the Lake Worth Broadcasting Corporation, headed by Robert Rounsaville. Its city of license was Lake Worth and it broadcast on 1490 kHz with 100 watts of power.

WEAT was an affiliate of the NBC Red Network, carrying NBC's dramas, comedies, news and sports during the "Golden Age of Radio". Programming ranged from NBC Theater to Eddie Cantor. In a few years, the power increased to 250 watts.

In 1954, WEAT changed its community of license to West Palm Beach and moved to 850 AM. That allowed it to increase to 1,000 watts of power.

For many years, WEAT was owned by billionaire John D. MacArthur. In 1969, WEAT added an FM counterpart, WEAT-FM (Easy 104.3). The FM played quarter hour sweeps of easy listening music. In the 1970s, the AM station switched to a country music format, with national news supplied by the ABC Information Radio Network. On October 1, 1982, WEAT moved to a talk radio format. On April 16, 1984, it became adult contemporary station WCGY, emphasizing 1960s and 1970s music; it would devote 25 percent of its playlist to current music. By April 1985, the station was once again known as WEAT, and was simulcasting WEAT-FM.

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