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ROLI

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ROLI

ROLI is a London-based music technology company known for its innovative high tech musical instruments, particularly the ROLI Seaboard, a MIDI controller with soft, rubbery keys and continuous, rather than discrete, pitches, and pitch-bending capabilities. ROLI was founded by American-born musician and entrepreneur Roland Lamb in 2009. Its instruments have been used by musicians including Grimes, A. R. Rahman, and Hans Zimmer.

On September 3, 2021, media reported that ROLI had filed for administration under UK business law. Administration is not the same as bankruptcy, but the administration process has some similarities, insofar as the firm acknowledges that it cannot pay all its debts, to enable a restructuring plan to be set up. ROLI is relaunching as Luminary, a subscription-based keyboard teaching system for novice keyboard players. Luminary uses a light-up keyboard that shows you which notes to play, along with a subscription-based music instructional software.

Pianist Roland Lamb founded ROLI in 2009 while a graduate student at London's Royal College of Art. His first prototype of the Seaboard was a response to the design limitations of the piano keyboard as a mechanical interface. As a jazz pianist, he wanted to create pitch and timbre effects on a keyboard that are often associated with bowed string and orchestral brass instruments. His concept of a soft, pliable, continuous "keywave surface" was the technological foundation of the Seaboard and the firm's related instruments.

ROLI's Series A fundraising in 2014 raised $12.8 million, followed by a $27 million Series B fundraising in 2016. In April 2017 ROLI raised debt funding from Kreos Capital.

The company is based in Dalston, London, with offices also in New York and Los Angeles. It sells its products in over 40 countries worldwide. It has acquired the following companies: JUCE, FXpansion, and Blend.

The firm has named Pharrell Williams as Chief Creative Officer.

In April 2020, Roli sold the JUCE product to PACE Anti-Piracy firm.

The company lost money in 2019 and 2020, and in late 2021 declared bankruptcy. A new company, named Luminary, formed by Lamb with $6M in startup funds from investors, will receive ownership of many of Roli's products.

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