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Rediffusion

Rediffusion was a business that distributed radio and TV signals through wired relay networks. The business gave rise to a number of other companies, including Associated-Rediffusion, later known as Rediffusion London, the first ITV (commercial television) franchisee to go on air in the UK. Rediffusion also spawned a record label, Rediffusion International Music, in 1968 (which was also responsible for the short-lived Koala label).

Redifon was the name used, until 1981, for companies in the capital goods businesses of Rediffusion, namely Redifon Computers, Redifon Flight Simulation and Redifon Telecommunications.

The Rediffusion brand has been revived and is currently used in China on consumer electrical products and on LED televisions in the UK.

Rediffusion was the trading name of Broadcast Relay Service Limited, founded in March 1928 for Joshua Powell (9 May 1871 – October 1946).

In January 1929, the company introduced its first cable radio service in Hull to customers frustrated with the difficulties of tuning in weak radio broadcasts. In the customer premises, nothing more than a selector switch and loudspeaker were needed. Initially, the service consisted primarily of rebroadcasts of the BBC Radio service, which was reflected in the trading name: Rediffusion simply means "broadcasting again".

Rediffusion quickly branched out into making, renting, and selling radios, both receivers for its cable services and conventional models. With the arrival of the first experimental television broadcasts in the 1930s, Rediffusion began manufacturing TV sets and supplying "Piped TV", an early form of cable TV service, to its customers, until the cessation of television broadcasts during the Second World War.

The first British colony to have the Rediffusion service was Barbados in 1934, when Radio Distribution (Barbados) Limited was formed.

A year later, Rediffusion started operating in Malta. Transmissions in Malta started from Hamrun on 11 November 1935, under the name of "Broadcast Relay Service Malta Limited", with Charles Whotcroft and George Powler the first manager and chief engineer, respectively.

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