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Reply 1988

Reply 1988 (Korean응답하라 1988) is a South Korean television series and the third installment of the Reply anthology series. It stars an ensemble cast led by Lee Hye-ri, Park Bo-gum, Ryu Jun-yeol, Go Kyung-pyo, and Lee Dong-hwi. Set in the 1980s when South Korea underwent major political and economic changes, it revolves around five friends and their families living in the same neighborhood in Seoul. It aired every Friday and Saturday from November 6, 2015 to January 16, 2016 on tvN spanning 20 episodes.

The series received widespread critical and audience acclaim with its finale episode recording an 18.8% nationwide audience share making it the highest rated drama in Korean cable television history at the time of airing. It became a cultural phenomenon initiating the newtro boom in South Korea and is widely hailed as a “National Drama".

In 1988, five childhood friends who all reside in Seoul's Ssangmun-dong district with their families rely on one another to get through their difficult adolescence and forge a future together.

Reply 1988 marked the third collaboration between director Shin Won-ho and screenwriter Lee Woo-jung. Unlike the previous Reply series, 1988 focuses more on filial bond than romance between characters with director Shin saying that most of the story was about family, but the mystery on the lead's husband, like the previous series, is still present.

In May 2015, Hyeri, Park Bo-gum and Go Kyung-pyo confirmed their appearances together with Ryu Jun-yeol, Ryu Hye-young and Ahn Jae-hong. Kim Sung-kyun, who co-starred in Reply 1994 also joined the cast together with Reply anthology series regulars Sung Dong-il and Lee Il-hwa.

On August 10, 2015, photos from the first script reading were revealed; principal photography commenced days later.

Like its predecessors, the soundtrack for Reply 1988 also consists of remakes of old songs.

Reply 1988 received widespread critical and audience acclaim with its finale episode recording an 18.8% nationwide audience share making it the highest rated drama in Korean cable television history at the time of airing. It catapulted its cast to popularity inside and outside South Korea and its cable channel TvN shot to influence among broadcast networks. Per The Korea Times, "Reply 1988 wasn’t just popular — it was a cultural phenomenon, widely hailed as a 'National Drama'". The 1980s nostalgia brought by the series was widespread initiating the newtro boom in the country. The New Yorker attributed its "record-breaking success" to the series' "quirky humor, nostalgic lilt, and borderless perspective".

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