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Roland Corporation

Roland Corporation (ローランド株式会社, Rōrando Kabushiki Kaisha) is a Japanese multinational manufacturer of electronic musical instruments, electronic equipment, and software. It was founded by Ikutaro Kakehashi in Osaka in 1972. In 2005, its headquarters relocated to Hamamatsu in Shizuoka Prefecture. It has factories in Malaysia, Taiwan, Japan, and the United States. As of December 2022, it employed 2,783 people. In 2014, it was subject to a management buyout by its CEO, Junichi Miki, supported by Taiyo Pacific Partners.

Roland has manufactured numerous instruments that have had lasting impacts on music, such as the Juno-106 synthesizer, TB-303 bass synthesizer, and TR-808 and TR-909 drum machines. It was also instrumental in the development of MIDI, a standardized means of synchronizing electronic instruments manufactured by different companies. In 2016, Fact wrote that Roland had arguably had more influence on electronic music than any other company.

Roland founder Ikutaro Kakehashi had founded Ace Electronic Industries in 1960, with Ace having designed and manufactured electronic organs, drum machines, instrument amplifiers, and effects pedals. In March 1972, after one of Ace's major investors, Sakata Shokai [ja], was acquired by Sumitomo Chemical (an industrial company with no interest in the music industry), Kakehashi resigned.

On 18 April 1972, just a month after resigning from Ace, Kakehashi founded Roland in Osaka, Kakehashi, who had no musical training, wanted to appeal to amateurs and hobbyists, and focused on miniaturization, affordability, and simplicity.

The "Roland" name was selected for export purposes, as Kakehashi was interested in a name that was easy to pronounce for his worldwide target markets. The name was found in a telephone directory, and Kakehashi was satisfied with the simple two-syllable word and its soft consonants. The letter "R" was chosen because it was not used by many other music equipment companies, so would stand out in trade-show directories and industry listings. Kakehashi did not learn of the French epic poem The Song of Roland until later.

With seven employees from his former company, a rented shed, and $100,000, Kakehashi built on his experience at Ace, introducing a drum machine, the TR-77 or Rhythm 77, as Roland's first product, followed by the TR-33 and TR-55 released that same year. In 1973, Roland introduced the first compact synthesizer produced in Japan and the first synthesizer produced by Roland, the SH-1000, as well as their first nonpreset synthesizer, the SH-3.

The company was also manufacturing effects pedals, introducing the RE-201 Space Echo in 1974, and expanding into guitar amplifiers the following year with the JC-60 and JC-120 Jazz Chorus, whose chorus circuit would become the first Boss Corporation product, the CE-1 Chorus Ensemble, the following year. In 1976, Roland introduced the semimodular System 100 and the modular System 700 synthesizers.

In 1977, the company introduced one of the earliest microprocessor-driven music sequencers, the MC-8 MicroComposer, and the first guitar synthesizer, the GR-500. Just one year later, they introduced the CompuRhythm CR-78, the first drum machine that enabled users to program and store their own drum patterns.

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