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Rolling Stone

Rolling Stone is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason.

The magazine was first known for its coverage of rock music and political reporting by Hunter S. Thompson. In the 1990s, the magazine broadened and shifted its focus to a younger readership interested in youth-oriented television shows, film actors, and popular music. It has since returned to its traditional mix of content, including music, entertainment, and politics.

The first magazine was released in 1967 and featured John Lennon on the cover, and was then published every two weeks. It is known for provocative photography and its cover photos, featuring musicians, politicians, athletes, and actors. In addition to its print version in the United States, it publishes content through Rollingstone.com and numerous international editions.

The magazine experienced a rapid rise during the 1970s, followed by a sharp decline into financial turmoil in the 21st century, leading Jann Wenner to sell 49 percent of the magazine to BandLab Technologies in 2016 and 51 percent to Penske Media Corporation (PMC) in 2017. PMC eventually acquired the 49 percent stake from BandLab Technologies in 2019, giving it full ownership of the magazine.

Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and Ralph J. Gleason. To pay for the setup costs, Wenner borrowed $7,500 (equivalent to $71,000 in 2024) from his family and the parents of his soon-to-be wife, Jane Schindelheim. The first issue was released on November 9, 1967, and featured John Lennon in costume for the film How I Won the War on the cover. It was in newspaper format with a lead article on the Monterey International Pop Festival. The cover price was 25¢ (equivalent to $2.27 in 2023) and it was published bi-weekly.

In the first issue, Wenner explained the magazine's title and mission:

You're probably wondering what we're trying to do. It's hard to say: sort of a magazine and sort of a newspaper. The name of it is Rolling Stone, which comes from an old saying, "A rolling stone gathers no moss." Muddy Waters used the name for a song he wrote. The Rolling Stones took their name from Muddy's song. Like a Rolling Stone was the title of Bob Dylan's first rock and roll record. We have begun a new publication reflecting what we see are the changes in rock and roll and the changes related to rock and roll.

Some authors have attributed the name solely to Dylan's hit single: "At [Ralph] Gleason's suggestion, Wenner named his magazine after a Bob Dylan song."

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