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Ronald McDonald
Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids.
Many people work full-time making appearances as Ronald, visiting children in hospitals and attending regular events. At the character's height, there may have been as many as 300 full-time Ronald McDonalds at McDonald's restaurants. There are also Ronald McDonald Houses, where parents can stay overnight with their sick children in nearby chronic care facilities.
"Ronald McDonald, the Hamburger-Happy Clown" debuted in 1963 in three separate local television advertisements. They were created by the advertising agency of Oscar Goldstein, who also owned a McDonald's franchise in the Washington, D.C., area. The advertisements featured Willard Scott as Ronald; Scott had played Bozo the Clown on WRC-TV in Washington from 1959 to 1962 and was an employee of Goldstein at the time.
Scott, who went on to become NBC-TV's Today Show weatherman, recounted the creation of the character in his book Joy of Living:
At the time, Bozo was the hottest children's show on the air. You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. But I was there, and I was Bozo ... There was something about the combination of hamburgers and Bozo that was irresistible to kids ... That's why when Bozo went off the air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place. So, I sat down and created Ronald McDonald.
McDonald's does not specify a creator of the character in its official statement of the character's history.[citation needed]
On March 28, 2000, Henry Gonzalez, McDonald's Northeast Division President, thanked Scott for creating Ronald McDonald during a taped tribute to Scott on the Today Show.[citation needed]
The character first appeared in national TV advertising in 1965, during the Macy's Thanksgiving Day Parade, and followed with spots during the 1965 NFL Championship Game.
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Ronald McDonald
Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids.
Many people work full-time making appearances as Ronald, visiting children in hospitals and attending regular events. At the character's height, there may have been as many as 300 full-time Ronald McDonalds at McDonald's restaurants. There are also Ronald McDonald Houses, where parents can stay overnight with their sick children in nearby chronic care facilities.
"Ronald McDonald, the Hamburger-Happy Clown" debuted in 1963 in three separate local television advertisements. They were created by the advertising agency of Oscar Goldstein, who also owned a McDonald's franchise in the Washington, D.C., area. The advertisements featured Willard Scott as Ronald; Scott had played Bozo the Clown on WRC-TV in Washington from 1959 to 1962 and was an employee of Goldstein at the time.
Scott, who went on to become NBC-TV's Today Show weatherman, recounted the creation of the character in his book Joy of Living:
At the time, Bozo was the hottest children's show on the air. You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. But I was there, and I was Bozo ... There was something about the combination of hamburgers and Bozo that was irresistible to kids ... That's why when Bozo went off the air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place. So, I sat down and created Ronald McDonald.
McDonald's does not specify a creator of the character in its official statement of the character's history.[citation needed]
On March 28, 2000, Henry Gonzalez, McDonald's Northeast Division President, thanked Scott for creating Ronald McDonald during a taped tribute to Scott on the Today Show.[citation needed]
The character first appeared in national TV advertising in 1965, during the Macy's Thanksgiving Day Parade, and followed with spots during the 1965 NFL Championship Game.
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