King Island Roxystars Recordings AB, more known as Roxy Recordings, or Roxy is an independent record label based in Kungsholmen, Stockholm, Sweden where their office is the former site of Cheiron Studios and its successor The Location. It was bought by Universal Music Group in August 2011. The label was formed in 2007 and is owned by Playground Music Scandinavia . The label is mostly active on the Swedish market, but with former signed artists such as Agnes Carlsson and Erik Hassle, they have made an international leap. Agnes was the first one out, selling almost one million copies of her international hit single "Release Me" in 2009 and being released under Roxy's licence in 35 countries. Erik Hassle was successful with his hit "Hurtful" in among others, the UK. Victor Finke, also known under his stage name DEEVA, had a streaming hit with "Space Dance".

Universal put Roxy up for sale in September 2012; the founders bought the label becoming the owners. The label is now owned by Playground Music.