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Lilly Broadcasting

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Lilly Broadcasting

Lilly Broadcasting, LLC is a privately owned American broadcasting company owned and operated by the Lilly Brothers.

The company was founded in September 1999 with the purchase of WENY-TV (ABC) and WENY-FM & AM radio. In 2002, Kevin Lilly purchased WSEE-TV (CBS) in Erie, Pennsylvania and have since added the CBS and The CW affiliates in Puerto Rico, Virgin Islands and ABC in the Virgin Islands.

Brian and Kevin Lilly are the sons of George Lilly, whose SJL Broadcast Management (also previously known as the Montecito Broadcast Group) was founded in 1984 and based in Montecito, California. SJL owns WICU-TV in Erie and the two Companies purchased three TV stations from Gateway Communications in 2000, and four stations from Emmis Communications in 2005.

Lilly Broadcasting most recently with Sankaty Advisors purchased KITV (ABC) in Hawaii. Lilly sold the station to Byron Allen's Allen Media Broadcasting in 2021.

WJRT-TV was sold to SJL Broadcast Management in 1989. In 1991, a SJL affiliated partnership, Media Communications Partners Limited Partnership, purchased WTVG.

SJL announced the sale of WJRT-TV and WTVG to Capital Cities/ABC for $155 million in October 1994 after CBS signed a long-term deal with Meredith Corporation, owner of Flint's NBC affiliate, WNEM-TV. NBC was rumored to be courting WJRT-TV as a possible replacement for WNEM, prompting Capital Cities/ABC to buy the stations outright. The deal resulted in WTVG converting from an NBC affiliate to ABC.

In 2000, it purchased the Gateway Communications stations for $96 million. In 2002, SJL sold off WOWK-TV to West Virginia Media Holdings for $40.5 million. In April 2006, SJL sold off WBNG-TV to Granite Broadcasting for $45 million, this was followed on July 26, 2006 by selling WTAJ-TV and the licensee assets of WLYH-TV to Nexstar Broadcasting Group for $56 million, completely undoing the Gateway/SJL deal.

On July 24, 2007, Montecito announced the sale of all of its remaining stations except WICU (KHON-TV, KOIN, KSNW and KSNT) to New Vision Television, ending the partnership between SJL and The Blackstone Group. The Federal Communications Commission (FCC) granted approval of this sale in late-October of that year, and ownership was officially transferred on November 1.

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