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WXBU

WXBU (channel 15) is a television station licensed to Lancaster, Pennsylvania, United States, serving the Susquehanna Valley region as an affiliate of the Spanish-language network Univision. The station is owned by Howard Stirk Holdings, a partner company of the Sinclair Broadcast Group. WXBU's advertising sales office is located on Butler Road in West Cornwall Township; the station shares transmitter facilities with Sinclair-owned, Harrisburg-licensed CBS affiliate WHP-TV (channel 21) on a ridge north of Linglestown Road in Middle Paxton Township.

The station first signed on the air on October 25, 1953, as WLBR-TV, operating as an independent station. Originally licensed to Lebanon, it transmitted its signal at one kilowatt on a 572-foot (174 m) tower located just north of Mount Gretna. The station was originally owned by the Lebanon Television Corporation, a joint venture of the Lebanon Broadcasting Company (owner of WLBR radio [1270 AM] and WQFM [100.1 FM, now WFVY]) and the Lebanon News Publishing Company (owner of the Lebanon Daily News). On October 16, 1954, the station went off the air after Hurricane Hazel knocked out the power to its transmitter, although they had already filed to go dark on that date with the Federal Communications Commission (FCC).

In 1955, Triangle Publications bought the channel 15 license from Lebanon Television, but the sale was held up by challenges from nearby Harrisburg television stations WHP-TV, WCMB-TV (now defunct), WTPA-TV (now WHTM-TV), and Reading television station WHUM-TV (also now defunct). The station finally returned to the air with increased power on May 2, 1957. Under Triangle ownership, the station became a part-time ABC affiliate and received other programs from then sister station WFIL-TV (now ABC owned-and-operated station WPVI-TV) in Philadelphia. Triangle changed the station's call letters on New Year's Day 1959 to WLYH-TV (representing its service area of Lebanon, York and Harrisburg). In 1963, it became a CBS affiliate as part of the Keystone Network, a three-station network serving South Central Pennsylvania that also included WHP-TV (channel 21) in Harrisburg, and WSBA-TV (channel 43, now WPMT-TV) in York. This arrangement was necessary in the days before cable television gained much penetration. South Central Pennsylvania had just been collapsed into one large and mountainous market earlier in the year. UHF stations have never covered large areas or rugged terrain very well. The Keystone Network created a strong combined signal with 55 percent overlap.

Originally, the three stations aired the same programming, though they were separately owned. Later in the 1960s, WHP-TV began airing separate programming outside of network hours, while WLYH and WSBA-TV continued simulcasting for most of the day. All three outlets ran prime time programming, most of the daytime shows, and most of the weekend offerings from CBS. All three stations preempted moderate amounts of CBS programming. However, through a longstanding agreement, any shows that WSBA-TV and WLYH preempted aired on WHP-TV and vice versa. This allowed most of the market to view the entire CBS schedule.

Triangle was forced out of broadcasting in 1970 after then-Governor Milton J. Shapp claimed the company had used its three Pennsylvania television stations (WLYH, WFIL-TV, and WFBG-TV in Altoona) in a smear campaign against him. WLYH was among the last to be sold, going to Gateway Communications as part of a group deal with WFBG-TV (now WTAJ-TV) and WNBF-TV (now WBNG-TV) in Binghamton, New York, in 1972.

In the 1980s,[when?] Gateway moved the station's city of license to Lancaster. Channel 43 left the Keystone Network in 1983 to become an independent station under new calls, WPMT. WLYH and WHP-TV continued as CBS affiliates, airing separate non-network programming and maintaining their longstanding agreement calling for programs preempted on one station to air on the other. By this time, the two stations had about 75 percent signal overlap.

Even though cable had gained significant penetration in the region by the mid-1980s, WLYH remained a CBS affiliate rather than become an independent. This was mainly because at the time, South Central Pennsylvania was just barely large enough to support what would have essentially been two independent stations. Even after WPMT joined Fox in 1986, it was still mostly programmed as an independent (as was the case with most Fox stations until 1993). Even without this to consider, Philadelphia's WPHL-TV and WTAF-TV (now Fox O&O WTXF-TV), had been available on cable for years. These two factors made Gateway balk at the added cost of buying an additional 16 hours of programming per day.

The unusual situation of two separately-owned and programmed Big Three affiliates in one market that aired most of the same network programming would continue until 1995. On November 1, Clear Channel Communications (which had just bought WHP-TV) entered into a 20-year local marketing agreement with Gateway. Under this agreement, WHP-TV took control of WLYH's operations, with the combined operation housed at WHP-TV's studios in Harrisburg. Layoffs also hit WLYH following the LMA deal.

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