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Safehouse Records is an American record label created by artists Demi Lovato, Nick Jonas and his manager Phil McIntyre that existed until the late 2010s. Announced on May 26, 2015, its goal was to "put artists in control of their art while providing them the best tools to manage their careers."[1] The first official album to be released from the label was Lovato's fifth studio album, Confident (2015), followed by Nick Jonas X2, the re-issue of Jonas' self-titled second album. On December 15, 2015, it was announced the record label signed a joint deal with Universal Music Publishing Group, and also welcomed Chord Overstreet to a publishing deal, as part of Safehouse Publishing.[2]

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Safehouse Records

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Safehouse Records was an American record label founded on May 26, 2015, by singers Demi Lovato and Nick Jonas, along with their longtime manager Phil McIntyre, as a joint venture with Island Records, a division of Universal Music Group.[1][2][3] The label emphasized an artist-centric model, aiming to provide greater creative control and support for musicians in an industry often criticized for exploitative practices.[1] The venture initially served as the primary outlet for Lovato's and Jonas's solo releases, with Lovato's fifth studio album Confident (2015) and subsequent projects like Tell Me You Love Me (2017) distributed through Safehouse in partnership with Hollywood Records, while Jonas's solo albums such as Nick Jonas (2014, reissued) and Last Year Was Complicated (2016) were handled via Safehouse and Island Records.[1][4] In December 2015, Safehouse expanded into publishing through a joint venture with Universal Music Publishing Group, signing Lovato to a global deal and establishing Safehouse Publishing to represent additional songwriters.[5] The label also signed its first external artist, Chord Overstreet, in late 2015, who released singles like "Homeland" (2016) and "Hold On" (2017) under the imprint.[6][7] Activity under Safehouse diminished in the early 2020s after Nick Jonas's final release, Spaceman (2021), as Lovato had already shifted to direct Island Records distribution post-2017 and established her own imprint DLG Recordings in 2023 for subsequent projects through Island Records, while Jonas focused on Jonas Brothers projects via Republic Records.[8][9] Despite its short tenure, the label represented a notable collaboration between established pop artists seeking to reshape artist-label dynamics within the major music ecosystem.[10]

History

Founding

Safehouse Records was established in 2015 by American singer-songwriters Demi Lovato and Nick Jonas, in collaboration with their manager Phil McIntyre, through a joint venture with Island Records, an imprint of Universal Music Group.[1] This partnership aimed to create a dedicated platform for artistic expression under the founders' direct involvement.[3] The official announcement of the label came on May 26, 2015, via a Billboard exclusive, highlighting its artist-centric approach.[1] Conceived as a "safe, protected environment" to nurture creativity, Safehouse Records emphasized empowering artists with control over their careers and providing essential management tools, including potential ownership stakes in the company.[3] As co-founders Jonas and McIntyre stated, "Our focus at Safehouse Records is to put artists in control of their art while providing them the best tools to manage their careers."[3] Lovato echoed this sentiment, noting, "It's incredibly exciting to be part of this new company where I'm in control of all aspects of my career."[3] From its inception, the label's primary objectives included signing and developing emerging talent to foster their growth in the music industry, while also functioning as a creative outlet for the founders' own projects, such as Lovato's fifth studio album.[1] This dual purpose underscored Safehouse's commitment to a supportive, focused structure that prioritized artistic autonomy over traditional industry constraints.[3]

Operations and releases

Safehouse Records operated as an imprint of Island Records, leveraging the parent label's infrastructure for distribution, marketing, and global promotion to support its roster.[1] This partnership, established in 2015, provided Safehouse artists with access to Island's extensive resources, including international reach and promotional expertise, while allowing the imprint to maintain a focused identity.[2] In December 2015, Safehouse expanded into publishing through a joint venture with Universal Music Publishing Group, signing Lovato to a global publishing deal and establishing Safehouse Publishing to represent additional songwriters.[5] The label signed its first non-founder artist, Chord Overstreet, in December 2015, marking an expansion beyond its co-founders.[6] Overstreet, known from the television series Glee, released singles such as "Homeland" in 2016 under the label.[11] This signing exemplified Safehouse's strategy to nurture emerging talent in pop and contemporary genres. Safehouse emphasized an artist-centric model, prioritizing creative control and comprehensive career management tools for its signees.[1] The approach aimed to empower artists in artistic decisions while offering robust support in areas like production and branding, distinguishing it from more traditional label structures.[2] The label's release strategy centered on pop and contemporary music, with a selective output limited to a handful of projects during its active years from 2015 to 2018.[12] This included albums from co-founders, such as Demi Lovato's Confident and Nick Jonas's Last Year Was Complicated, alongside Overstreet's early singles, reflecting a deliberate focus on quality over volume. Promotional efforts included joint tours to amplify visibility, notably the 2016 Future Now Tour headlined by Lovato and Jonas, where Overstreet served as an opening act for select dates.[11] These initiatives, bolstered by Island's marketing capabilities, helped integrate Safehouse artists into broader pop campaigns and live events.[3]

Closure

Safehouse Records ceased operations in the late 2010s, around 2019, without an official announcement, as indicated by the absence of new signings or releases beyond the founders' projects after 2017.[12] The label's inactivity was influenced by the evolving priorities of its co-founders. Demi Lovato established her own imprint, DLG Recordings, in 2023, releasing the remix album Revamped and her ninth studio album It's Not That Deep (2025) through it in partnership with Island Records.[13] Nick Jonas, meanwhile, aligned more closely with Republic Records for his solo work, though Safehouse received credits on his 2021 album Spaceman, distributed via Island.[14] Phil McIntyre redirected his efforts toward broader management roles, including a stint as president of Roc Nation Management from 2018 to early 2019.[15] This shift affected the label's roster, particularly signed artist Chord Overstreet, who released singles like "Homeland" (2016) and "Hold On" (2017) under Safehouse before transitioning to independent music without further major label-backed projects tied to the imprint.[16] Despite its brief run, Safehouse Records left a legacy as an artist-driven venture emphasizing creative control, as envisioned in its 2015 launch through a joint partnership with Island Records that empowered founders like Lovato and Jonas to guide their output and that of emerging talents.

Artists

Demi Lovato

Demi Lovato served as a co-founder of Safehouse Records in 2015, alongside Nick Jonas and manager Phil McIntyre, bringing her extensive experience from a successful tenure at Hollywood Records to shape the label's creative direction.[1] As a primary visionary, she emphasized fostering a supportive environment for artists, drawing on her background in navigating major label dynamics to prioritize artistic autonomy and development.[3] Lovato's fifth studio album, Confident, marked Safehouse Records' debut release on October 16, 2015, co-released through Hollywood Records and Island Records, and it peaked at No. 2 on the Billboard 200.[17] Her sixth studio album, Tell Me You Love Me, followed on September 29, 2017, also distributed via Safehouse, Island, and Hollywood Records, debuting at No. 3 on the Billboard 200 and featuring the hit single "Sorry Not Sorry," which reached No. 6 on the Billboard Hot 100.[18][19] Throughout Safehouse's operations, Lovato actively participated in key decisions, including artist signings such as Chord Overstreet to the label's publishing arm, and advocated for an operational focus on mental health support, aligning with her personal initiatives like the Be Vocal campaign to create a protective space for creative expression.[6][20][3]

Nick Jonas

Nick Jonas served as a co-founder of Safehouse Records alongside Demi Lovato and manager Phil McIntyre, establishing the label in May 2015 as a joint venture with Island Records to foster an artist-centric environment for creative development.[3] His involvement brought significant momentum from his burgeoning solo career, following the success of his 2014 self-titled debut album released via Island Records, which had established him as a rising pop-R&B artist with hits that transitioned his image from his Jonas Brothers days. This foundation positioned Safehouse to leverage Jonas's growing solo prominence, including his chart-topping singles, to attract and nurture new talent under the imprint.[2] The first major release tied to Safehouse under Jonas's banner was Nick Jonas X2, a repackaged edition of his self-titled debut, issued on November 20, 2015, through Safehouse/Island/Republic Records.[21] This expanded version included three new tracks and four remixes, building on the original album's momentum with standout hits like "Jealous," which had previously peaked at No. 65 on the Billboard Hot 100 and showcased Jonas's smooth R&B influences. The repackage highlighted Safehouse's role in extending the lifecycle of established material while introducing fresh content, aligning with the label's emphasis on artist-driven projects.[22] Jonas's second full-length solo album, Last Year Was Complicated, followed on June 10, 2016, co-released via Safehouse and Island Records, marking a deeper integration of the label into his discography.[23] The album debuted at No. 2 on the Billboard 200, selling 66,000 equivalent album units in its first week, and featured collaborations such as "Close" with Tove Lo, which reached No. 14 on the Hot 100 and exemplified Jonas's blend of pop hooks and introspective R&B themes drawn from personal experiences.[24] This release solidified Safehouse's viability through high-profile output, with Jonas contributing to its production and songwriting to reflect his evolving sound.[25] As a co-founder, Jonas actively promoted Safehouse through joint public appearances with Lovato, including the announcement of the label and their co-headlining Future Now Tour in 2016, which amplified visibility for both artists and the imprint.[26] He also provided input on talent acquisition, helping shape the label's roster by advocating for signings that aligned with its creative vision, such as emerging artists in the pop and R&B space.[3]

Chord Overstreet

Chord Overstreet, known for his role as Sam Evans on the television series Glee, signed a recording contract with Safehouse Records on December 15, 2015, becoming the label's inaugural non-founder artist. This deal followed his rising profile from the show and early solo endeavors, positioning him as a key signee in the label's artist development strategy. The announcement highlighted Safehouse's joint venture with Island Records, a division of Universal Music Group, enabling broader distribution for his music.[27][6] Overstreet's output under Safehouse was limited to singles and an EP, reflecting the label's nascent phase before its eventual decline. His debut single, "Homeland," released on August 26, 2016, through Island and Safehouse, showcased a nostalgic, country-infused pop sound drawing from his Nashville roots. This was followed by the single "Hold On" in February 2017, which gained traction after its feature in the series finale of The Vampire Diaries. In May 2017, he issued his first EP, Tree House Tapes, a four-track collection of intimate acoustic pop songs influenced by folk and Americana elements, also distributed via Island and Safehouse. An additional single, "Wasted Time," arrived in April 2018 under the band name Overstreet, marking a shift toward more anthemic pop-rock while still tied to the label. No full-length debut album materialized during his tenure, as Safehouse's operations wound down in the late 2010s.[28][11][29][30] As a beneficiary of Safehouse's artist-centric approach, Overstreet received creative support including opportunities to tour with label co-founders Demi Lovato and Nick Jonas on their Future Now Tour in 2016, which helped build his live performance experience. This environment fostered his early pop-folk development, though his association with the label concluded amid its closure, leading him to pursue independent releases thereafter.[11][31]

References

  1. Demi Lovato, Nick Jonas, Manager Phil McIntyre Launch Joint ...
  2. Demi Lovato And Nick Jonas Are Starting Their Own Record Label
  3. Jonas, Lovato, McIntyre Form Safehouse Records
  4. Demi Lovato Is Starting a New Record Label With Nick Jonas ...
  5. Demi Lovato, Nick Jonas Ally With Universal Music Publishing ...
  6. Chord Overstreet Signs to Safehouse Publishing/UMPG Joint Venture
  7. https://www.celebmix.com/chord-overstreet-is-the-first-artist-signed-to-safehouse-records/
  8. Safehouse Records - MusicBrainz
  9. Nick Jonas | Songwriters Hall of Fame
  10. Chord Overstreet Interview June 2017 | PS Entertainment - Popsugar
  11. https://www.discogs.com/label/735557-Safehouse-Records-LLC
  12. Demi Lovato Scores First No. 1 Dance Album With 'It's Not That Deep'
  13. https://www.discogs.com/release/19227856-Nick-Jonas-Spaceman
  14. Phil McIntyre Out As Head of Roc Nation Management - Billboard
  15. OVERSTREET - Actor, Singer-Songwriter, & Musician, Chord ...
  16. Demi Lovato To Release Fifth Studio Album 'CONFIDENT ...
  17. Shania Twain's 'Now' Debuts at No. 1 on Billboard 200 Albums Chart
  18. Ask Billboard: Demi Lovato's Career Album & Song Sales
  19. Demi Lovato Launches New Mental Health Campaign - Billboard
  20. Nick Jonas X2 Lyrics and Tracklist - Genius
  21. https://www.discogs.com/release/7753342-Nick-Jonas-Nick-Jonas-X2
  22. Jay Z Named Nick Jonas' Album 'Last Year Was Complicated'
  23. Nick Jonas Debuts at No. 2 on Billboard 200 Albums Chart
  24. Nick Jonas - Last Year Was Complicated Lyrics and Tracklist - Genius
  25. Demi Lovato, Nick Jonas Annouce Joint 'Future Now' Tour
  26. Chord Overstreet is First Artist Signed to Demi Lovato & Nick Jonas ...
  27. Chord Overstreet on New Song 'Homeland' - Billboard
  28. https://www.ototoy.jp/_/default/p/372908
  29. OVERSTREET Debut Single "Wasted Time" (Chord Overstreet's ...
  30. Safehouse Records | Demi Lovato Wiki - Fandom
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