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Salvador Lutteroth
Salvador Lutteroth González (21 March 1897 – 5 September 1987) was a Mexican professional wrestling promoter of the mid-twentieth century. Lutteroth's organization, Empresa Mexicana de Lucha Libre (EMLL), was the dominant Mexican wrestling promotional enterprise from its founding in 1933 until Lutteroth left the company in the 1950s. Under its current name of Consejo Mundial de Lucha Libre (CMLL), it is, to date, the longest-running active professional wrestling promotion in the world presenting three weekly shows. Lutteroth was known as the father of Mexican professional wrestling or lucha libre and, in his position as promoter and booker of the dominant promotion, was the most powerful man in Mexican wrestling, and one of the most powerful wrestling executives in the world. He was, in large part, responsible for the widespread fame of the most famous Mexican professional wrestlers of the mid-twentieth century, such as Octavio Gaona, the first Mexican wrestler to win the middleweight championship of the world by defeating Gus Kallio, Carlos Tarzán López, El Santo, Gory Guerrero, René Guajardo, Karloff Lagarde, Enrique Llanes, and the international league wrestler Medico Asesino, Rito Romero, Dorrel Dixon and Mil Máscaras, who wrestled in the United States, Japan, and Europe.
Salvador Lutteroth González was born on 21 March 1897, in Colotlán, Jalisco, though he soon moved to Mexico City, where he went to agriculture school. At age 17, Lutteroth joined the Mexican Revolution, and served as a lieutenant, and captain under the command of General Álvaro Obregón while battling against the forces of Pancho Villa, among others. By 1923, he had been promoted to First Captain, but after getting married in 1924 to Armida Camou Olea from Hermosillo, Sonora, he left the military and soon took a job in the Tax Department as a property inspector. He and his wife had four children, Salvador, Hector, Enrique, and Elsa.
By 1929, Lutteroth was relocated to Ciudad Juárez, where he was first exposed to the sport of professional wrestling. While there he began regularly attending matches at Liberty Hall in El Paso, Texas, where he became enamored with the personalities of the various competitors, most notably the Greek star, Gus Pappas.
Lutteroth then decided to bring this entertaining sport back to his native Mexico; and in 1933, he chartered his new company, Empresa Mexicana de Lucha Libre (EMLL), along with his financial partner Francisco Ahumada. After unsuccessful negotiations with the boxing promoters to let him use the premier National Arena, Lutteroth rented out the smaller Modelo Arena, which became the first true home of Mexican wrestling. Fans soon began to catch on to the idea of professional wrestling in Mexico; and by the first anniversary of the EMLL, Lutteroth was promoting to gates upwards of 5,000 fans.
In 1934, an American wrestler debuted in Mexico under a black, leather mask, and Lutteroth dubbed him "Maravilla Enmascarada" or "The Masked Marvel". Soon after, Lutteroth incorporated the use of other masked wrestlers into Lucha Libre, creating real-life superheroes and villains for the audience to identify with. The idea was a huge success and thus the modern era of Mexican wrestling was born. It was also around this time that Salvador Lutteroth would discover his first legitimate superstar, the masked icon El Santo, who is generally regarded as the greatest Mexican wrestler of all time.
As his fan base continued to grow, Lutteroth and his partners eventually moved to larger and more profitable venues. Through an amazing stroke of luck, Lutteroth then won 40,000 pesos in the Mexican lottery on 21 September 1934, and he immediately poured his winnings (which equates to $3,500 in today's money, but about $40,000 in relative 1934 terms) to renovate the roof and seats for his promotion. By the mid-1940s, the fan base grew so big that Lutteroth constructed the Arena Coliseo, which opened with a capacity for nearly 6,500 seats.
As television surfaced as a viable entertainment medium during the 1950s, in another stroke of luck, the personnel of the Arena Coliseo bought a lottery ticket that won first grand prize of 5 million pesos. Salvador Lutteroth had bought half of the ticket and invested the money in the construction of the new Arena México on the site of the former Arena Modelo; Lutteroth was then able to broadcast his wrestling across the nation, subsequently yielding a popularity explosion for the sport. Moreover, the emergence of television allowed Lutteroth to promote professional wrestling's first breakout superstar, El Santo, into a national pop-culture phenomenon.
The El Santo persona debuted in the early 1940s as a rudo (heel) and initially engaged in a heated feud with Lutteroth's top babyface, Tarzán López. The Mexican fanbase was so enamored with the mystique and the secrecy of his identity, however, that El Santo soon became the company's most popular performer.
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Salvador Lutteroth
Salvador Lutteroth González (21 March 1897 – 5 September 1987) was a Mexican professional wrestling promoter of the mid-twentieth century. Lutteroth's organization, Empresa Mexicana de Lucha Libre (EMLL), was the dominant Mexican wrestling promotional enterprise from its founding in 1933 until Lutteroth left the company in the 1950s. Under its current name of Consejo Mundial de Lucha Libre (CMLL), it is, to date, the longest-running active professional wrestling promotion in the world presenting three weekly shows. Lutteroth was known as the father of Mexican professional wrestling or lucha libre and, in his position as promoter and booker of the dominant promotion, was the most powerful man in Mexican wrestling, and one of the most powerful wrestling executives in the world. He was, in large part, responsible for the widespread fame of the most famous Mexican professional wrestlers of the mid-twentieth century, such as Octavio Gaona, the first Mexican wrestler to win the middleweight championship of the world by defeating Gus Kallio, Carlos Tarzán López, El Santo, Gory Guerrero, René Guajardo, Karloff Lagarde, Enrique Llanes, and the international league wrestler Medico Asesino, Rito Romero, Dorrel Dixon and Mil Máscaras, who wrestled in the United States, Japan, and Europe.
Salvador Lutteroth González was born on 21 March 1897, in Colotlán, Jalisco, though he soon moved to Mexico City, where he went to agriculture school. At age 17, Lutteroth joined the Mexican Revolution, and served as a lieutenant, and captain under the command of General Álvaro Obregón while battling against the forces of Pancho Villa, among others. By 1923, he had been promoted to First Captain, but after getting married in 1924 to Armida Camou Olea from Hermosillo, Sonora, he left the military and soon took a job in the Tax Department as a property inspector. He and his wife had four children, Salvador, Hector, Enrique, and Elsa.
By 1929, Lutteroth was relocated to Ciudad Juárez, where he was first exposed to the sport of professional wrestling. While there he began regularly attending matches at Liberty Hall in El Paso, Texas, where he became enamored with the personalities of the various competitors, most notably the Greek star, Gus Pappas.
Lutteroth then decided to bring this entertaining sport back to his native Mexico; and in 1933, he chartered his new company, Empresa Mexicana de Lucha Libre (EMLL), along with his financial partner Francisco Ahumada. After unsuccessful negotiations with the boxing promoters to let him use the premier National Arena, Lutteroth rented out the smaller Modelo Arena, which became the first true home of Mexican wrestling. Fans soon began to catch on to the idea of professional wrestling in Mexico; and by the first anniversary of the EMLL, Lutteroth was promoting to gates upwards of 5,000 fans.
In 1934, an American wrestler debuted in Mexico under a black, leather mask, and Lutteroth dubbed him "Maravilla Enmascarada" or "The Masked Marvel". Soon after, Lutteroth incorporated the use of other masked wrestlers into Lucha Libre, creating real-life superheroes and villains for the audience to identify with. The idea was a huge success and thus the modern era of Mexican wrestling was born. It was also around this time that Salvador Lutteroth would discover his first legitimate superstar, the masked icon El Santo, who is generally regarded as the greatest Mexican wrestler of all time.
As his fan base continued to grow, Lutteroth and his partners eventually moved to larger and more profitable venues. Through an amazing stroke of luck, Lutteroth then won 40,000 pesos in the Mexican lottery on 21 September 1934, and he immediately poured his winnings (which equates to $3,500 in today's money, but about $40,000 in relative 1934 terms) to renovate the roof and seats for his promotion. By the mid-1940s, the fan base grew so big that Lutteroth constructed the Arena Coliseo, which opened with a capacity for nearly 6,500 seats.
As television surfaced as a viable entertainment medium during the 1950s, in another stroke of luck, the personnel of the Arena Coliseo bought a lottery ticket that won first grand prize of 5 million pesos. Salvador Lutteroth had bought half of the ticket and invested the money in the construction of the new Arena México on the site of the former Arena Modelo; Lutteroth was then able to broadcast his wrestling across the nation, subsequently yielding a popularity explosion for the sport. Moreover, the emergence of television allowed Lutteroth to promote professional wrestling's first breakout superstar, El Santo, into a national pop-culture phenomenon.
The El Santo persona debuted in the early 1940s as a rudo (heel) and initially engaged in a heated feud with Lutteroth's top babyface, Tarzán López. The Mexican fanbase was so enamored with the mystique and the secrecy of his identity, however, that El Santo soon became the company's most popular performer.