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Sanyo Shokai
Sanyo Shokai (Japanese: 三陽商会) is a Japanese apparel maker and distributor founded in Itabashi, Tokyo in 1943. It is currently headquartered in Shinjuku. The company name (三陽) was inspired from the "three" (三) of powerful conglomerates such as Mitsui (三井) and Mitsubishi (三菱), and the "yō" (陽) from the name of the founder's father.
Its women’s brands include: Amaca, Blue Label Crestbidge, Cast, CB Crestbridge, Ecoalf, Epoca, Evex by Krizia, Lovelesss, Mackintosh London, Mackintosh Philosophy, Paul Stuart, S. Essentials, Sanyocoat, Story & the Study, To Be Chic, Trans Work.
Its men’s brands include: Black Label Crestbridge, Cast, CB Crestbridge, Ecoalf, Epoca Uomo, Lovelesss, Mackintosh London, Mackintosh Philosophy, Paul Stuart, S. Essentials, Sanyocoat, Sanyo Yamacho, Story & the Study, The Scotch House, Baker Street.
Brands for men and women are: SANYO COAT, 100年コート, S.ESSENTIALS, and Sanyo Yamacho.
The Crestbridge brands were created after the company lost its licensing agreement with Burberry.
Sanyo Shokai, Ltd. is a Tokyo based company that was founded in 1943 by Nobuyuki Yoshihara (吉原信之 1916-2007).
Nobuyuki Yoshihara established the company during the war to repair, process and sell machine tools in Tokyo with the aim of manufacturing and selling various electrical industrial products and textile products. The company name was inspired from the "three" (三) of powerful conglomerates such as Mitsui (三井) and Mitsubishi (三菱), and the "yo" (陽) of founder Yoshihara's father.
In August 1945, just after the end of the war, the company sold its head office factory in Itabashi and moved its head office to Ginza. It began manufacturing and selling raincoats made from blackout curtains used during the war. In 1949, the company received a large order to sew raincoats for the "National Export Bazaar" organized by Daiichi Tsusho (now Mitsui & Co.), and emerged as a major manufacturer and seller of raincoats. In 1951, the company registered the trademark "Sanyo Raincoats" for its raincoats. At the same time, the company began selling to department stores around the country, and in 1953, its "Duster Coat" was selected as the best product in a competition organized by Ginza Matsuya. In 1959, the company introduced an adaptation of the coat worn by actress Jacqueline Sassard in the French film March's Child. It was named "Sassard Coat" and sold for a Japanese audience. This became a hit, and the company began to grow from manufacturing and selling raincoats into a comprehensive apparel manufacturer.
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Sanyo Shokai
Sanyo Shokai (Japanese: 三陽商会) is a Japanese apparel maker and distributor founded in Itabashi, Tokyo in 1943. It is currently headquartered in Shinjuku. The company name (三陽) was inspired from the "three" (三) of powerful conglomerates such as Mitsui (三井) and Mitsubishi (三菱), and the "yō" (陽) from the name of the founder's father.
Its women’s brands include: Amaca, Blue Label Crestbidge, Cast, CB Crestbridge, Ecoalf, Epoca, Evex by Krizia, Lovelesss, Mackintosh London, Mackintosh Philosophy, Paul Stuart, S. Essentials, Sanyocoat, Story & the Study, To Be Chic, Trans Work.
Its men’s brands include: Black Label Crestbridge, Cast, CB Crestbridge, Ecoalf, Epoca Uomo, Lovelesss, Mackintosh London, Mackintosh Philosophy, Paul Stuart, S. Essentials, Sanyocoat, Sanyo Yamacho, Story & the Study, The Scotch House, Baker Street.
Brands for men and women are: SANYO COAT, 100年コート, S.ESSENTIALS, and Sanyo Yamacho.
The Crestbridge brands were created after the company lost its licensing agreement with Burberry.
Sanyo Shokai, Ltd. is a Tokyo based company that was founded in 1943 by Nobuyuki Yoshihara (吉原信之 1916-2007).
Nobuyuki Yoshihara established the company during the war to repair, process and sell machine tools in Tokyo with the aim of manufacturing and selling various electrical industrial products and textile products. The company name was inspired from the "three" (三) of powerful conglomerates such as Mitsui (三井) and Mitsubishi (三菱), and the "yo" (陽) of founder Yoshihara's father.
In August 1945, just after the end of the war, the company sold its head office factory in Itabashi and moved its head office to Ginza. It began manufacturing and selling raincoats made from blackout curtains used during the war. In 1949, the company received a large order to sew raincoats for the "National Export Bazaar" organized by Daiichi Tsusho (now Mitsui & Co.), and emerged as a major manufacturer and seller of raincoats. In 1951, the company registered the trademark "Sanyo Raincoats" for its raincoats. At the same time, the company began selling to department stores around the country, and in 1953, its "Duster Coat" was selected as the best product in a competition organized by Ginza Matsuya. In 1959, the company introduced an adaptation of the coat worn by actress Jacqueline Sassard in the French film March's Child. It was named "Sassard Coat" and sold for a Japanese audience. This became a hit, and the company began to grow from manufacturing and selling raincoats into a comprehensive apparel manufacturer.