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Sara Sieppi
Sara Sieppi
Sara Sieppi
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Sara Josefina Sieppi (born 3 June 1991) is a Finnish television host, social media personality and Miss Finland 2011.

Key Information

Sara Sieppi, originally from Tornio, Lapland, was the first runner-up in Miss Finland pageant in 2011, but became Miss Finland after Pia Lamberg decided to give up her title.[1] Since then, Sieppi has received a lot of media attention and gained a considerable social media following. Her relationship with TV personality Roope Salminen, which lasted from 2015 till 2018, was widely followed in the Finnish media.[2]

Sieppi has hosted multiple TV shows for Finnish commercial channel Nelonen: Paratiisihotelli Suomi in 2015 and 2017, Ummikot ulkomailla in 2016 and Kiss Bang Love Suomi in 2016.[3] She has also frequently appeared in the Finnish version of Wheel of Fortune on TV5. Sieppi has also been a participant in reality shows, such as Celebrity Big Brother Finland 2013[4] the Finnish version of the Survivor franchise, Selviytyjät Suomi, and Amazing Race Suomi season 3.[5]

Sieppi is currently in a relationship with Finnish national team footballer Pyry Soiri.

References

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Sara Sieppi

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Sara Sieppi is a Finnish television presenter and social media personality known for holding the title of Miss Finland 2011 and hosting a variety of reality television and game shows. Born on 3 June 1991 in Tornio, Finland, Sieppi rose to prominence after succeeding to the title of Miss Finland 2011 following the resignation of the original winner later in 2011, and represented Finland at Miss World 2011. This achievement launched her media career, leading to numerous hosting roles in Finnish television. She has fronted popular programs including Paratiisihotelli (2015), Kiss Bang Love Suomi (2016), Ummikot ulkomailla (2016), and Onnenpyörä (the Finnish version of Wheel of Fortune, 2018–2019), establishing herself as a recognizable figure in reality and entertainment formats. In addition to hosting, Sieppi has appeared as a contestant on several reality shows, such as Julkkis Big Brother (2013), Viidakon tähtöset (2012), Martina ja hengenpelastajat (2014), and Selviytyjät Suomi (the Finnish Survivor, 2019). Her work extends to social media influence, where she maintains a significant following and engages in podcasting and other digital content. Over the years, she has continued to participate in high-profile projects, including Amazing Race Suomi (2025–2026). Sieppi's versatile presence across television and online platforms has made her one of Finland's prominent contemporary media personalities.

Early life

Background and origins

Sara Josefina Sieppi was born on June 3, 1991, in Tornio, Finland. She originates from Tornio, a town in the northern Lapland region of Finland. Publicly available details about her early life and background before 2011 remain limited, with sources primarily confirming her birthplace and birth date.

Beauty pageant career

Miss Finland 2011

Sara Sieppi competed in the Miss Suomi 2011 beauty pageant, where she finished as first runner-up. In September 2011, the original winner Pia Pakarinen (later known as Pia Lamberg) relinquished the Miss Finland title due to disagreements with the pageant organizers, specifically over demands for press comments following her participation in Miss Universe 2011. The title was then passed to Sieppi, who was appointed Miss Finland 2011. As Miss Finland 2011, Sieppi represented Finland at the Miss World 2011 competition. The title marked her emergence into public life and paved the way for subsequent opportunities in television.

Television career

Hosting major programs

Sara Sieppi established herself as a prominent television host in Finland through several high-profile roles on commercial channels, primarily focusing on reality and game formats. In 2015, she hosted the reality series Paratiisihotelli on Nelonen, serving as the main host for 20 episodes. The following year, Sieppi presented two additional programs on Nelonen: the reality show Ummikot ulkomailla in 2016, appearing in 12 episodes as host, and the dating series Kiss Bang Love Suomi, which she hosted for 8 episodes that same year. From 2018 to 2019, she co-hosted Onnenpyörä, the Finnish adaptation of the game show Wheel of Fortune, on TV5, hosting 26 episodes alongside Jethro Rostedt. These hosting positions highlighted her transition from beauty pageant success to a consistent presence in Finnish entertainment television.

Other television appearances

Sara Sieppi has appeared in various Finnish television programs, including as a contestant in reality competition series and in guest or recurring roles in entertainment and panel formats. She appeared in six episodes of Posse between 2014 and 2021. In 2014, she participated in seven episodes of Martina ja hengenpelastajat. Earlier, she participated in ten episodes of Viidakon tähtöset in 2012. She has also made guest appearances on shows including Puoli seitsemän and Komediakeittiö.

Reality television appearances

Key participations and outcomes

Sara Sieppi has participated in several competitive reality television formats in Finland, showcasing her as a contestant in high-profile survival, endurance, and adventure-based shows. Her involvement in these programs has highlighted her resilience and adaptability under competitive pressure. One of her earliest such appearances was in Viidakon tähtöset (the Finnish adaptation of I'm a Celebrity... Get Me Out of Here!) in 2012, where she competed in the jungle survival challenge and appeared in 10 episodes. In 2013, Sieppi joined the celebrity edition of Big Brother Finland, known as Julkkis Big Brother (season 9), entering the house on Day 1 and participating until her eviction. She returned to competitive reality in 2019 with Selviytyjät Suomi (the Finnish version of Survivor), competing as part of the Kuwago tribe before the merge and appearing in 13 episodes. Her most recent competitive participation came in Amazing Race Suomi season 3, which premiered in November 2025 and is set to conclude in February 2026; paired with her brother Artturi as a sibling team, she has appeared in 7 episodes to date and remains in contention.

Personal life

Relationships

Sara Sieppi was in a relationship with television personality and musician Roope Salminen starting from late 2015, with the couple becoming the subject of public rumors around that time. They dated for approximately three years before announcing their separation in September 2018, citing differing values as the reason for the breakup. Following the end of that relationship, Sieppi began a relationship with Finnish professional footballer Pyry Soiri, with the couple confirming their partnership publicly in the summer of 2022. They made their first joint public appearance at the Emma-gaala in February 2023. Sieppi and Soiri remain in a relationship as of the most recent reports.

Digital presence and podcasting

Social media and audio projects

Sara Sieppi has established a strong digital presence primarily through Instagram, where she operates under the handle @sarasieppi and has amassed a significant following. Her posts focus on personal lifestyle elements such as family moments, travel experiences, and everyday reflections, alongside occasional promotional content for brands and her other projects, facilitating her personal branding and direct engagement with audiences. Her visibility on social media increased notably following her Miss Finland 2011 title. In audio projects, Sieppi co-hosts the podcast Sieppi & Särkkä with friend and fellow personality Sabina Särkkä, distributed on the Podimo platform. The series features informal, friend-to-friend conversations covering stories from the entertainment world, galas, backstage anecdotes, international experiences, and the nature of their friendship, providing listeners with relatable and entertaining escapes from routine life. Launched in 2025, the podcast has continued with regular episodes, including seasonal finales featuring listener Q&A segments.
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