Nintendo Direct was created as a series of online presentations to communicate directly with fans about upcoming games and products. Iwata played a crucial role in establishing this platform, recognizing its importance for transparency and engagement.

Iwata became the primary presenter of Nintendo Direct, delivering information in a clear, concise, and personable manner. He connected with fans on a personal level, showcasing his passion for Nintendo and its games.

Throughout his time hosting Nintendo Direct, Iwata created many memorable moments. These included humorous skits, surprise game announcements, and heartfelt messages to fans. His charisma and authenticity made the presentations highly engaging and enjoyable.

Iwata's approach to Nintendo Direct set a new standard for communication between video game companies and their fans. The presentations fostered a sense of community and transparency, and they helped to strengthen Nintendo's relationship with its audience.

Nintendo Direct continues to be a key component of Nintendo's communication strategy, even after Iwata's passing. The platform's format and approach remain influenced by his leadership and vision, demonstrating the enduring impact of his contributions.