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Search Engine Watch
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Search Engine Watch (SEW) is a digital marketing website that provides news and analysis on search engines, search engine marketing, and search industry trends.

Key Information

Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebMediaBrands). In 2005, the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006.[2] Rebecca Lieb was named editor-in-chief the following month.

In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.[3]

Google's Matt Cutts has called Search Engine Watch "a must-read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search."[4]

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