Serious Magic

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Serious Magic Incorporated is a software company based in Folsom, California, founded in 2001.^[1] It was targeted towards making of video software and communications tools for creative professional, business, consumer, and education markets.^[2] Its products included DV Rack, a direct-to-disk field recording and monitoring application, and Visual Communicator, and Vlog It!, a video blogging tool.^[3]

Key Information

Serious Magic Logo after acquisition by Adobe Systems
Company type	Private company
Industry	Computer software
Founded	2001
Successor	Adobe Systems
Headquarters	Folsom, California , United States
Products	Visual Communicator, Vlog It!, DV Rack
Website	www.seriousmagic.com
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On October 19, 2006, Adobe Systems acquired Serious Magic Inc. and its line of products.^[4]

1. ^ "Stocks". Archived from the original on 2012-10-07.
2. ^ "Adobe - Adobe Press Room: For immediate release". Archived from the original on 2011-12-10. Retrieved 2012-01-16.
3. ^ "Loading..." Camcorderinfo.com. Retrieved August 13, 2019.
4. ^ "Adobe Acquires Serious Magic Today". Armandmorin.com. October 19, 2006. Retrieved August 13, 2019.

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