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Serta (company)
Serta is an American company based in Hoffman Estates, Illinois, that manufactures mattresses.
The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held 27 of the 34 U.S. Serta manufacturing licenses.
In 2000, the company introduced the Serta Counting Sheep as the official mascots created in collaboration with the British animation studio Aardman Animations, featured in their campaigns and commercials to represent the sheep people count when they cannot sleep.
The sheep mascots returned to television and social media in August 2023 after being largely out of the spotlight since 2016, and the 2025 campaign focuses on the 25th anniversary of the mascots, featuring special promotions during major holidays.
In 2005, two private equity groups teamed up to purchase National Bedding Co.–The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management, and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan. The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah.
In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft & Needle.
On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy.
Serta produces four main types of mattresses – traditional inner spring, gel-infused memory foam, hybrid mattresses which combine both, and Talalay Latex which is produced at the Salt Lake City plant. Serta products are used in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. Serta mattresses are also offered on cable home shopping channel ShopNBC.
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Serta (company)
Serta is an American company based in Hoffman Estates, Illinois, that manufactures mattresses.
The company was founded in 1931 in Illinois as Sleeper, Inc. by 13 mattress manufacturers who licensed the Serta name. Subsequently, eight independent licensees acting like a cooperative owned the company. Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, which ultimately held 27 of the 34 U.S. Serta manufacturing licenses.
In 2000, the company introduced the Serta Counting Sheep as the official mascots created in collaboration with the British animation studio Aardman Animations, featured in their campaigns and commercials to represent the sheep people count when they cannot sleep.
The sheep mascots returned to television and social media in August 2023 after being largely out of the spotlight since 2016, and the 2025 campaign focuses on the 25th anniversary of the mascots, featuring special promotions during major holidays.
In 2005, two private equity groups teamed up to purchase National Bedding Co.–The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management, and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan. The American company Serta International is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. Other licensees include Serta Dormae in Texas, Serta Restokraft in Michigan, and Salt Lake Mattress in Utah.
In August 2018, Serta Simmons Bedding, LLC announced a merger with online retailer Tuft & Needle.
On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy.
Serta produces four main types of mattresses – traditional inner spring, gel-infused memory foam, hybrid mattresses which combine both, and Talalay Latex which is produced at the Salt Lake City plant. Serta products are used in the lodging industry, with Hilton Worldwide and Wyndham Worldwide among its customers. Serta mattresses are also offered on cable home shopping channel ShopNBC.