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SharkNinja

SharkNinja is an American product design and technology company based in Needham, Massachusetts. Founded in 1994 by Mark Rosenzweig and led by CEO Mark Barrocas, who joined the company in 2008 as president. The company's name is formed by combining its two primary brands: Shark and Ninja.

SharkNinja's product portfolio spans 35 household sub-categories, across cleaning, cooking, food preparation, home environment and beauty. SharkNinja has grown from less than $250 million in net sales for the 12 months ended March 31, 2008 to over $4.3 billion in net sales for the fiscal year ending December 31, 2023.

SharkNinja is a U.S. public company listed on the NYSE with more than 2,800 employees located in nine countries and across 25 offices. The company possesses a portfolio of over 4,500 patents in force in various jurisdictions, including the United States, Canada, China, Japan, South Korea, Australia, the United Kingdom, Germany, and France.

The company has its origins in Euro-Pro Operating LLC in 1994, when Mark Rosenzweig of Montreal, whose family had run the business for generations prior to its incorporation, developed steam cleaners and upright vacuums. In 2003, Rosenzweig moved the headquarters from Montreal to Needham, Massachusetts.

Rosenzweig founded the Shark brand in 2007 with the launch of the No-Loss-of-Suction vacuum technology. Shortly thereafter, Mark Barrocas became SharkNinja's president, and the Ninja brand was launched in 2009.

The company changed its name in 2015 to capitalize on its brand names' prominence and popularity. In 2013, the company registered an entity in the United Kingdom and began selling products in the UK under the Shark brand.

In 2017, CDH Private Equity acquired a stake in the company. It was then structured as a subsidiary of JS Global, an investment holding company. SharkNinja accounted for almost half of JS Global's revenue in 2018.

On July 31, 2023, SharkNinja completed its separation from JS Global and became an independent public company, with its ordinary shares trading on the New York Stock Exchange under the ticker "SN".

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