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Sharon Price John

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Sharon Price John

Sharon John (née Price, born January 29, 1964) is an American businessperson, public speaker, author, podcast host and executive producer as well as the President and CEO of Build-A-Bear Workshop (NYSE:BBW).

John graduated with honors from the University of Tennessee Knoxville in 1986 with a Bachelor of Science (BS) Degree. She has received the Heilman Award as a distinguished alumnus of the College of Communications and the Torchbearer Award as a distinguished alumnus of the university. In 2016, she was recognized by the university as one of the top 100 graduates of the last 100 years to commemorate the centennial celebration of the university's Torchbearer Magazine.

She holds a Master of Business Administration (MBA) from Columbia University (1994) with an emphasis on international business.[citation needed]

John's career began in the advertising industry with various agencies. Starting in 1989 in New York City, she worked at DDB Worldwide. She then worked at Bates USA until 1991 as an Account Supervisor.

After receiving her MBA, John held a range of senior management positions in the toy industry. She spent seven years at Hasbro (NYSE: HAS) in roles including the General Manager and Senior Vice President of Global Preschool (inclusive of Playskool and Play-Doh) and as the General Manager and Senior Vice President for the U.S. Toy Division. During her tenure, she oversaw an array of brands, including Transformers, Nerf, Littlest Pet Shop, and My Little Pony, while managing licensing relationships such as Star Wars and Marvel.

John served as the President of the Stride Rite Children's Group LLC (SRCG) at Wolverine World Wide (NYSE: WWW) from 2010 to 2013.

John has been president and CEO of Build-A-Bear since 2013. In 2018, Build-A-Bear gained over one billion media impressions in a single day spurred by the "Pay Your Age Day" promotion. The following day, John discussed the event on the NBC's Today (American TV program).

In 2020, Build-A-Bear experienced the COVID-induced forced closure of all physical retail locations. In 2021, Build-A-Bear Workshop delivered the most profitable year in its history.

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