ShoeDazzle

Company type	Subsidiary
Industry	Retail
Founded	March 19, 2009; 16 years ago
Founder	Kim Kardashian; Brian Lee; Robert Shapiro; M.J. Eng;
Headquarters	El Segundo, California, U.S.
Key people	Adam Goldenberg (Co-CEO); Don Ressler (Co-CEO); Brian Lee (Co-founder & chairman); M.J. Eng (Co-founder & president);
Products	Shoes, accessories, clothes
Parent	TechStyle Fashion Group
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ShoeDazzle is a California-based online fashion subscription service that offers a monthly selection of shoes, handbags and jewelry curated to their members' fashion preferences.^[1]^[2]

History

The company was founded by Kim Kardashian, Brian Lee, Robert Shapiro and M.J. Eng in 2009.^[1]

In September 2011, Bill Strauss, the former CEO of Provide Commerce (which operates sites such as ProFlowers), became ShoeDazzle's CEO.^[2] Co-founder Lee became chairman. In March 2012, ShoeDazzle dropped its $39.95 monthly subscription model and expanded into apparel, handbags, weddings and lingerie.^[2]

In 2013, fashion expert Rachel Zoe joined ShoeDazzle as Chief Stylist.^[3]

In August 2013, ShoeDazzle was acquired by rival online fashion subscription service JustFab. The two companies continued to run independently as separate brands.^[4]

References

^ ^a ^b "Kim Kardashian's ShoeDazzle gets $40 million financing". Los Angeles Business. 17 May 2011. Retrieved 15 August 2012.
^ ^a ^b ^c Boyd, E.B. (29 March 2012). "ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering". Fast Company. Retrieved 15 August 2012.
^ Krupnick, Ellie (8 January 2013). "Rachel Zoe Heads To ShoeDazzle As Chief Stylist Alongside". Huffington Post. Retrieved 13 February 2014.
^ Novellino, Teresa (22 August 2013). "Why the JustFab-ShoeDazzle merger was a fashion do". UpStart Business Journal. Retrieved 9 September 2013.

[LA_Business_5.17.11-1] "Kim Kardashian's ShoeDazzle gets $40 million financing". Los Angeles Business. 17 May 2011. Retrieved 15 August 2012.

[Fast_Co_3.29.12-2] Boyd, E.B. (29 March 2012). "ShoeDazzle Ditches Monthly Subscriptions For Boutique-Style Pampering". Fast Company. Retrieved 15 August 2012.

[Huffington_Post_1.8.13-3] Krupnick, Ellie (8 January 2013). "Rachel Zoe Heads To ShoeDazzle As Chief Stylist Alongside". Huffington Post. Retrieved 13 February 2014.

[UpStart_Business_Journal._8.22.13-4] Novellino, Teresa (22 August 2013). "Why the JustFab-ShoeDazzle merger was a fashion do". UpStart Business Journal. Retrieved 9 September 2013.

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v t e Kim Kardashian
List of performances
Television	Keeping Up with the Kardashians Kourtney and Kim Take Miami Kourtney and Kim Take New York The Kardashians
Books	Kardashian Konfidential Dollhouse Selfish
Games	Kim Kardashian: Hollywood
Songs	"Jam (Turn It Up)" "Santa Baby"
Family	Robert Kardashian (father) Kris Jenner (mother) Kanye West (husband, div.) North West (daughter)
Related articles	Kim Kardashian, Superstar Kimoji Dash Dash Dolls ShoeDazzle Skims "Bound 2"
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