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TechStyle Fashion Group
TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim. It offers a personalized shopping experience based on members' indicated fashion preferences. As of 2019 the company has over 5 million paying VIP members, earning revenues of $800 million.
TechStyle Fashion Group, originally operating under the name JustFab, company was founded by Don Ressler and Adam Goldenberg in March 2010. Its portfolio of brands collaborate with celebrities and influencers to build capsules that resonate with their consumer base. In recent years, TechStyle Fashion Group's brands have collaborated with Demi Lovato, Kelly Rowland, Maddie Ziegler, Rita Ora, and Normani.
In August 2019, TechStyle Fashion Appointed former Chief Media Officer Laura Joukovski to the company’s new President of Global Fashion Brands. In February 2020, TechStyle Fashion Group announced the appointment of Meera Bhatia as President of Expert Services.
In August 2020, TechStyle Fashion Group partnered with philanthropy, Good360. JustFab and ShoeDazzle donated $1.5 million worth of clothing apparel with the purpose to lessen excess inventory waste.
In August 2016, the company was officially rebranded from JustFab, Inc. to TechStyle Fashion Group. JustFab was spun out as one of the company’s brands under the TechStyle collection of brands. A television show about TechStyle brand JustFab and Simmons titled "Kimora: House of Fab" premiered on the Style Network in January 2013. The show covered daily life at the JustFab offices, Simmons’ role as president and creative director, and the duties of the company's marketing, merchandising, and public relations departments.
JustFab continued international expansion into Spain and France after acquiring The Fab Shoes in May 2013.
In 2016, JustFab launched an "all size" campaign to promote that it's ready-to-wear collection would now include sizes XS to 3X, 24-34 and 16W- 24W.
In August 2017 JustFab was issued an ASA ban for luring customers into a subscription via a promotion on its website.
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TechStyle Fashion Group AI simulator
(@TechStyle Fashion Group_simulator)
TechStyle Fashion Group
TechStyle Fashion Group, formerly JustFab Inc., is an online, membership fashion retailer that has a portfolio of five direct-to-consumer brands including JustFab, FabKids, ShoeDazzle, Savage X Fenty, and Fabletics. Its brands carries selections of shoes, handbags, jewelry, lingerie, activewear, and denim. It offers a personalized shopping experience based on members' indicated fashion preferences. As of 2019 the company has over 5 million paying VIP members, earning revenues of $800 million.
TechStyle Fashion Group, originally operating under the name JustFab, company was founded by Don Ressler and Adam Goldenberg in March 2010. Its portfolio of brands collaborate with celebrities and influencers to build capsules that resonate with their consumer base. In recent years, TechStyle Fashion Group's brands have collaborated with Demi Lovato, Kelly Rowland, Maddie Ziegler, Rita Ora, and Normani.
In August 2019, TechStyle Fashion Appointed former Chief Media Officer Laura Joukovski to the company’s new President of Global Fashion Brands. In February 2020, TechStyle Fashion Group announced the appointment of Meera Bhatia as President of Expert Services.
In August 2020, TechStyle Fashion Group partnered with philanthropy, Good360. JustFab and ShoeDazzle donated $1.5 million worth of clothing apparel with the purpose to lessen excess inventory waste.
In August 2016, the company was officially rebranded from JustFab, Inc. to TechStyle Fashion Group. JustFab was spun out as one of the company’s brands under the TechStyle collection of brands. A television show about TechStyle brand JustFab and Simmons titled "Kimora: House of Fab" premiered on the Style Network in January 2013. The show covered daily life at the JustFab offices, Simmons’ role as president and creative director, and the duties of the company's marketing, merchandising, and public relations departments.
JustFab continued international expansion into Spain and France after acquiring The Fab Shoes in May 2013.
In 2016, JustFab launched an "all size" campaign to promote that it's ready-to-wear collection would now include sizes XS to 3X, 24-34 and 16W- 24W.
In August 2017 JustFab was issued an ASA ban for luring customers into a subscription via a promotion on its website.