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Shred Optics
Shred Optics is a manufacturer of sunglasses, helmets, and goggles designed for skiing, mountain biking, snowboarding, and other forms of outdoor recreation. The company is based in Park City, Utah, and Venice, Italy.
Shortly after winning his first Olympic gold medal in alpine skiing, Ted Ligety partnered with Carlo Salmini, a materials engineer graduate of the MIT Sloan School of Management and an avid skier, to create Shred in the fall of 2006. Just a few months earlier, the duo also created Slytech, which manufactures protective equipment for skiing, snowboarding and mountain biking.
Shred made its debut with a collection of four goggles, followed by helmets and sunglasses. Since its inception, the brand has emphasized freeride culture, catering to the needs of skiers, snowboarders, and mountain bikers. It has sponsored numerous athletes, including snowboarders Romain De Marchi, Wolle Nyvelt, Tadashi Fuse, Kevin Backstrom, Victor de Le Rue, Brandon Cocard, Shin Biyajima, and Antti Autti, as well as mountain bikers Kelly McGarry, KC Deane, Reece Wallace, and Ryan Nyquist. The company has also sponsored skiers Lara Gut, Carlo Janka, Resi Stiegler, Alexis Pinturault, and Tom Wallisch.
In 2015, Shred introduced one of the first helmet systems designed to address not only the linear forces of impact energy but also rotational forces. Historically, helmets only mitigated the effects of linear forces, leaving skiers, bikers, and snowboarders more susceptible to injury. Shred’s patent pending Rotational Energy System (RES) mimics the natural cushioning behaviour of the fluid between the skull and the brain. RES redirects rotational forces by allowing a small amount of relative movement between the helmet and the head during impacts from any direction. This reduces rotational energy transferred to the head. Since its inception, RES has been noted for its ability to offer protection from rotational energy in all directions. Unlike other systems, it has no preferential directions that compromise the protection the helmet affords. It also has minimal impact on the helmet’s weight and dimensions.
In 2016, Shred introduced its Contrast Boosting Lens (CBL) technology to enhance clarity and contrast. Featured in the brand’s goggles and sunglasses, these lenses use a variety of tinted dyes that are tailored to the prevailing light conditions and activities for which the goggles or sunglasses are designed.
ShredWide is a goggle lens and frame design principle that reduces the field of vision restrictions in products designed for skiers, bikers and snowboarders. By offering a larger field of vision, this design aims to enhance safety and performance. Shred emphasized this larger field of vision beginning with its initial goggle collection.
Shred’s patented NoDistortion technology uses a semi-permeable valve to equalize the pressure between a goggle’s dual lens chamber and the current atmospheric conditions. This eliminates optical distortion while preventing moisture from entering the goggles’ lens chamber. Shred introduced its NoDistortion technology in 2011.
Slytech NoShock technology creates increased efficiency in shock absorption by pairing two protective foams that have different mechanical properties. A foam with a honeycomb cone structure is integrated into an adjacent matrix made from a foam that is stiffer and thicker. The foam that is stiffer and thicker compresses when subjected to impact energy.
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Shred Optics
Shred Optics is a manufacturer of sunglasses, helmets, and goggles designed for skiing, mountain biking, snowboarding, and other forms of outdoor recreation. The company is based in Park City, Utah, and Venice, Italy.
Shortly after winning his first Olympic gold medal in alpine skiing, Ted Ligety partnered with Carlo Salmini, a materials engineer graduate of the MIT Sloan School of Management and an avid skier, to create Shred in the fall of 2006. Just a few months earlier, the duo also created Slytech, which manufactures protective equipment for skiing, snowboarding and mountain biking.
Shred made its debut with a collection of four goggles, followed by helmets and sunglasses. Since its inception, the brand has emphasized freeride culture, catering to the needs of skiers, snowboarders, and mountain bikers. It has sponsored numerous athletes, including snowboarders Romain De Marchi, Wolle Nyvelt, Tadashi Fuse, Kevin Backstrom, Victor de Le Rue, Brandon Cocard, Shin Biyajima, and Antti Autti, as well as mountain bikers Kelly McGarry, KC Deane, Reece Wallace, and Ryan Nyquist. The company has also sponsored skiers Lara Gut, Carlo Janka, Resi Stiegler, Alexis Pinturault, and Tom Wallisch.
In 2015, Shred introduced one of the first helmet systems designed to address not only the linear forces of impact energy but also rotational forces. Historically, helmets only mitigated the effects of linear forces, leaving skiers, bikers, and snowboarders more susceptible to injury. Shred’s patent pending Rotational Energy System (RES) mimics the natural cushioning behaviour of the fluid between the skull and the brain. RES redirects rotational forces by allowing a small amount of relative movement between the helmet and the head during impacts from any direction. This reduces rotational energy transferred to the head. Since its inception, RES has been noted for its ability to offer protection from rotational energy in all directions. Unlike other systems, it has no preferential directions that compromise the protection the helmet affords. It also has minimal impact on the helmet’s weight and dimensions.
In 2016, Shred introduced its Contrast Boosting Lens (CBL) technology to enhance clarity and contrast. Featured in the brand’s goggles and sunglasses, these lenses use a variety of tinted dyes that are tailored to the prevailing light conditions and activities for which the goggles or sunglasses are designed.
ShredWide is a goggle lens and frame design principle that reduces the field of vision restrictions in products designed for skiers, bikers and snowboarders. By offering a larger field of vision, this design aims to enhance safety and performance. Shred emphasized this larger field of vision beginning with its initial goggle collection.
Shred’s patented NoDistortion technology uses a semi-permeable valve to equalize the pressure between a goggle’s dual lens chamber and the current atmospheric conditions. This eliminates optical distortion while preventing moisture from entering the goggles’ lens chamber. Shred introduced its NoDistortion technology in 2011.
Slytech NoShock technology creates increased efficiency in shock absorption by pairing two protective foams that have different mechanical properties. A foam with a honeycomb cone structure is integrated into an adjacent matrix made from a foam that is stiffer and thicker. The foam that is stiffer and thicker compresses when subjected to impact energy.