Shuddh Desi Romance, released internationally as A Pure Desi Romance, is a 2013 Indian Hindi-language romantic comedy drama film directed by Maneesh Sharma and produced by Aditya Chopra. The film stars Sushant Singh Rajput, Parineeti Chopra, and Vaani Kapoor in the lead roles, with Rishi Kapoor in a supporting role. The film marked the debut of Vaani Kapoor. The story, set in Jaipur, Rajasthan, explores the views of the younger generation on commitment, live-in relationships and arranged marriages as compared to love marriages in small town India. It screened in the Gala Presentation section of the 2013 Toronto International Film Festival. Upon release, the film received positive reviews from critics with high praise for Chopra, Rajput, and Kapoor's performances, and was declared a hit in India by Box Office India.

Raghu Ram is a tourist guide in Jaipur who doubles up as a rental baraati for Goyal, a wedding planner. Raghu is experiencing premarital jitters before his arranged marriage. Goyal has hired a fake baraat to accompany Raghu to his wedding, which includes Gayatri, an independent and open-minded woman who lives life on her own terms. On the way to his wedding venue in the bus, they kiss passionately. Raghu falls for Gayatri. A confused Raghu, heavily impressed by her freedom, gathers the guts to run away from his wedding.

A fortnight later, the two begin dating and eventually enter a live-in relationship. In India, such relationships are socially frowned upon, so they hide the relationship from their neighbours by pretending to be siblings. Mr. Gupta, Gayatri's neighbour, catches Raghu with Gayatri and tries to create distrust between them, but the couple can reconcile and decide to get married. However, on the wedding day, Gayatri runs out on him, and Raghu is left inconsolable.

Soon after, Raghu meets Tara at a wedding, the woman he would marry before he met Gayatri. She initially asks him out on a revenge trip but slowly falls for him. Just as Raghu is about to ask her to marry him at a wedding, he runs into Gayatri. The bride's mom sends Raghu and Gayatri to pick up the priest from the station. On the way, Gayatri tries to talk to Raghu, but he is reluctant. Later at dinner, Raghu finds Tara and Gayatri sitting on the same table. Tara tells him that she invited Gayatri to dinner on Sunday. Raghu gingerly makes an excuse to go to the bathroom. Gayatri follows him, and they confess their love for each other. Tara arrives and catches them in a loving embrace. Tara realises she doesn't love Raghu anymore and leaves without any explanation, while Raghu and Gayatri are led by Goyal to accept that they love each other and should marry.

Three days later, on the night of their marriage, Gayatri and Raghu run into each other at the main gate while trying to run away. Later, they meet at Gayatri's home, where Raghu says that he truly loves Gayatri, but he doesn't want to be imprisoned by marriage. They kiss and agree to resume their live-in relationship.

The script was written by Jaideep Sahni, who has previously written such films as Company (2002), Bunty Aur Babli (2005), Khosla Ka Ghosla (2006) and Chak De! India (2007). The setting, Jaipur, was used to provide a contrast from the lifestyle of big cities and to depict how a traditional way of life complete with its hypocrisies co-exists in these smaller cities along with modern influences.

While the majority of the film was shot in and around Jaipur, Rajasthan, the title song was shot at Mehrangarh Fort and the palaces and bylanes in Jodhpur, Rajasthan with the lead actors, and choreographed by Ganesh Acharya.

The soundtrack album was composed by the duo Sachin–Jigar, with lyrics written by Jaideep Sahni. It contains four vocal songs and the remaining tracks are instrumental. The tracks have a huge Rajasthani folk influence mixed with bossa and techno. The album was released on 19 August 2013.