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Sidemen
The Sidemen are a British collective consisting of YouTubers, social media influencers and internet personalities Zerkaa, Miniminter, TBJZL, KSI, Behzinga, Vikkstar123, and Wroetoshaw. The group produce videos of various challenges, sketches, and video game commentaries across their YouTube channels, which have a combined total of over 155 million subscribers as of May 2025[update].
Beyond their YouTube content, the Sidemen have expanded into various business ventures. They launched Sidemen Clothing in 2014, followed by the restaurant chain Sides and the subscription service app Side+ in 2021, their own alcoholic beverage line XIX Vodka in 2022, and their cereal brand Best Cereal in 2024. The group has also further extended their influence into web series and documentary filmmaking. In 2018, they starred in The Sidemen Show, a YouTube Premium series featuring celebrity guests and global challenges. In 2024, the Netflix documentary The Sidemen Story was released, detailing their decade-long journey and the impact they have had on internet culture. Later that year, they created their own reality game show, Inside.
The Sidemen have also been actively involved in philanthropy, organizing Sidemen charity football matches since 2016, which have collectively raised over £8.5 million for charitable organizations in the United Kingdom.
The group has the following members:
Some of the members knew each other before the group was formed. Bradley and Brown both attended Bexley Grammar School in London and Olatunji and Minter both attended Berkhamsted School in Hertfordshire.
The group originates from a Rockstar Games Social Club group made on 19 October 2013 in Grand Theft Auto Online, called "The Ultimate Sidemen", which included all the members except for Lewis. In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group. Describing the group name, Minter said in a video that "A sideman is basically someone's bitch who just follows them around [...] I was basically JJ's bitch that followed him around."
In February 2014, Olatunji, Minter, Bradley, and Barn moved into a house together near London, which they referred to as the "Sidemen House", which allowed them to collaborate more often.
In 2016, Olatunji, Minter, Bradley, and Barn moved into another "Sidemen House", living in a 15,000-square-foot, $8.5 million mansion in Bromley, London. In November 2016, the Sidemen collaborated with Rocket League to release an in-game SDMN FC community flag that users can get for free inside the game. The group's official YouTube channel, launched for the inaugural Sidemen Charity Match that year, became the fastest channel to reach one million subscribers.
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Sidemen
The Sidemen are a British collective consisting of YouTubers, social media influencers and internet personalities Zerkaa, Miniminter, TBJZL, KSI, Behzinga, Vikkstar123, and Wroetoshaw. The group produce videos of various challenges, sketches, and video game commentaries across their YouTube channels, which have a combined total of over 155 million subscribers as of May 2025[update].
Beyond their YouTube content, the Sidemen have expanded into various business ventures. They launched Sidemen Clothing in 2014, followed by the restaurant chain Sides and the subscription service app Side+ in 2021, their own alcoholic beverage line XIX Vodka in 2022, and their cereal brand Best Cereal in 2024. The group has also further extended their influence into web series and documentary filmmaking. In 2018, they starred in The Sidemen Show, a YouTube Premium series featuring celebrity guests and global challenges. In 2024, the Netflix documentary The Sidemen Story was released, detailing their decade-long journey and the impact they have had on internet culture. Later that year, they created their own reality game show, Inside.
The Sidemen have also been actively involved in philanthropy, organizing Sidemen charity football matches since 2016, which have collectively raised over £8.5 million for charitable organizations in the United Kingdom.
The group has the following members:
Some of the members knew each other before the group was formed. Bradley and Brown both attended Bexley Grammar School in London and Olatunji and Minter both attended Berkhamsted School in Hertfordshire.
The group originates from a Rockstar Games Social Club group made on 19 October 2013 in Grand Theft Auto Online, called "The Ultimate Sidemen", which included all the members except for Lewis. In January 2014, Bradley met Lewis while at a FIFA gaming event in New York City and invited him to join the group. Describing the group name, Minter said in a video that "A sideman is basically someone's bitch who just follows them around [...] I was basically JJ's bitch that followed him around."
In February 2014, Olatunji, Minter, Bradley, and Barn moved into a house together near London, which they referred to as the "Sidemen House", which allowed them to collaborate more often.
In 2016, Olatunji, Minter, Bradley, and Barn moved into another "Sidemen House", living in a 15,000-square-foot, $8.5 million mansion in Bromley, London. In November 2016, the Sidemen collaborated with Rocket League to release an in-game SDMN FC community flag that users can get for free inside the game. The group's official YouTube channel, launched for the inaugural Sidemen Charity Match that year, became the fastest channel to reach one million subscribers.
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