Sidemen Charity Match
Sidemen Charity Match
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Sidemen Charity Match

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Sidemen Charity Match

The Sidemen Charity Match is a recurring charity football match organised by British YouTube group the Sidemen. Founded in 2016, the event features two teams of influencers contesting a friendly match whilst raising money for various British charities.

The event has been held on six occasions since 2016: one at St Mary's Stadium, three at the Valley, one at London Stadium, and one at Wembley Stadium. All matches have been livestreamed via YouTube, promoting various charitable causes. In each edition, the seven members of the Sidemen—KSI, W2S, Miniminter, Zerkaa, Vikkstar123, TBJZL and Behzinga—and various affiliated YouTubers compete as Sidemen Football Club, whilst various other influencers compete as the YouTube Allstars.

The fourth charity match, held in 2022, is recognised by Guinness World Records for the highest live viewership on a YouTube charity sports match, peaking at over 2.5 million viewers. As of 2025, the events have raised over £8.5 million for various British charities.

The Sidemen was founded in 2013 as a YouTube group creating Grand Theft Auto Online content. The six founding members—KSI, Miniminter, Zerkaa, Vikkstar123, TBJZL and Behzinga—were later joined by W2S in 2014. The group frequently collaborated on real-life association football content, as well as through the FIFA video game franchise, and established a content house.

Prior to the first Sidemen Charity Match, five members of the group—all except KSI and Vikkstar123—participated in the inaugural EE Wembley Cup on 8 August 2015 as part of Sidemen United, a team that was established for the match; they lost 5–2 against Spencer FC. The Wembley Cup was held annually for three more years without Sidemen United, although Sidemen members W2S, TBJZL and KSI participated in the 2017 edition as part of Tekkers Town, who lost 6–1 to Hashtag United.

The inaugural Sidemen Charity Match was held at St Mary's Stadium in Southampton, on 3 June 2016, raising over £110,000 for the Saints Foundation. Over 600,000 people watched the livestream on YouTube—a record for YouTube Gaming at the time—and 15,000 people attended the match; the stadium only permitted the Sidemen to fill the stadium to half-capacity.[citation needed] In addition to the seven Sidemen members, notable players included grime musicians Jme and P Money, as well as fellow YouTubers Joe Sugg and ChrisMD.[citation needed] Sidemen FC won the match 7–2, including a hat-trick from Miniminter.

Three subsequent matches were held at the Valley in Charlton, London. The second match in 2017 raised £210,000 for the NSPCC and the Charlton Athletic Community Trust (CACT). The 2018 edition raised £65,747 for CACT and Young Minds. The YouTube Allstars won the former match 2–0, whilst Sidemen FC won the latter 7–1. Notable players across these matches featured Deji, WillNE, Lachlan Power and Caspar Lee.

After a four-year hiatus, the highly-anticipated fourth match in 2022 raised over £1,000,000 for CALM, Teenage Cancer Trust, Rays of Sunshine and Miniminter's M7 Education. New entrants included MrBeast, LazarBeam, Noah Beck, IShowSpeed, Chunkz, Niko Omilana and GeorgeNotFound. Billy Wingrove and Mark Goldbridge acted as managers, with former Premier League and FIFA referee Mark Clattenburg officiating. Sidemen FC emerged victorious 8–7. The match later secured a Guinness World Record for "most viewers for a charity sports match live stream on YouTube" with 2,558,501.

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