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Sky Living

Sky Living was a British pay television channel owned and operated by Sky. The channel's programming was aimed mainly at women and young adults. It originally launched as UK Living yet became Sky Living by 2011.

UK Living began broadcasting on 1 September 1993, as part of the Sky Multichannels network, broadcasting for 18 hours a day, between 7 am and 1 am (changing in 1995 to 6 am until midnight). It was originally owned by a three way partnership; former ITV London franchise holder Thames Television, Tele-Communications Inc. and fellow cable communications company Cox Enterprises, with a budget of £25million.

By January 1994, Flextech (later known as Virgin Media Television and Living TV Group), took over TCI's shares in UK Living as part of a deal between the two companies

By 1996, Telewest's Flextech division gained full control, after buying out the now-defunct Thames and Cox Enterprises. Shortly afterwards the channel moved away from its reliance on BBC programming, and increase its output of American programming.

In 1997, when the BBC and Flextech launched the UKTV Network: UK Style, UK Horizons and UK Arena, it was decided that UK Living would remain a separate channel. As such, it had to remove the 'UK' branding to avoid being confused with the UKTV services; thus UK Living became Living.

Living launched its website in 2001 as livingtv.co.uk, prior to the channel being renamed LivingTV in December 2001. This was initially represented on-screen by the addition of the letters 'TV' to the established logo. In a 2004 branding relaunch, the way the name was displayed changed to LIVINGtv.

On 28 October 2002, LivingTV launched its first timeshift, LivingTV +1. The channel was a 1-hour timeshift of LivingTV.

In a further change in 2007, the channel name reverted from LIVINGtv back to LIVING (still officially spelt all in capitals, though some media write the name in normal case). In 2009, the idents were changed to a 3D logo, with glass on the side of the 'L' in either pink or blue. Other idents show the logo covered in paint, while Livingit adopted a slightly different appearance.

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