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Social audio

Social audio is a subclass of social media that designates social media platforms that use audio as their primary channel of communication. This can include text messages, podcasts, tools for recording and editing audio in addition to virtual audio rooms. Still in an evolutionary state, different companies that develop social audio products are still trying to figure out what works for their users, and what doesn't.

In March 2020, Alpha Exploration Co. launched a social audio application called Clubhouse on the iOS platform. The app has led to the emergence of a new social media segment known as social audio. Soon realizing the potential of this segment, a handful of companies came out with their social audio solutions as standalone products or as an expansion to their current products. Clubhouse being the pioneer in this segment, all competitors eventually adapted its features to their products.

In October 2020, Betty Labs launched their social audio app Locker Room for iOS.

In November 2020, Twitter announced that it would develop a social audio feature on its platform.

In December 2020, Telegram introduced the social audio feature Voice Chats in its app. In the month, Twitter began beta testing its social audio feature known as Spaces with iOS users on their platform.

In February 2021, Facebook announced plans to add social audio functionality to its app.

In March 2021, Twitter has started beta testing Spaces with Android users on their platform. In that month, The Telegram released Voice Chat 2.0. On March 26, 2021, Slack CEO Stewart Butterfield was in a Clubhouse session moderated by PressClub when he announced that Slack would soon roll out a social audio feature. Late that month, Spotify purchased Betty Labs and announced its intention to rename the Locker Room app. On March 31, 2021, Discord introduced its social audio feature called Stage Channels.

In April 2021, The Facebook NPE team launched a social audio product called Hotline in closed beta, requiring a Twitter account to login. In the month, Reddit announced a social audio feature called Reddit Talk for their subreddit communities.

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