Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
Sony marketing
The Japanese technology company, Sony, engaged in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations.
Sony first contracted Atchan, a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character had since appeared in a cartoon advertisement holding a TR-6 to his ear but went on to represent the company in ads for a variety of products well into the mid-sixties.
In 2009 Sony announced a brand strategy which would replace the "like.no.other" moniker. The words "make.believe" form the "Sony Group Brand Message". The words are designed to unify the company's efforts at communication, and to reinvigorate the Sony brand. This marks the first time any message has served to represent the company's entire range of products. Previously, the company adopted separate strategies in its promotion of entertainment and electronics products.
Sony budgeted US$100 million for its "make.believe" campaign in 2010. That same year, Sony rolled out the second portion of the campaign, focused on promoting its 3D offerings. It broadcast television advertisements featuring American football player Peyton Manning as well as pop singer Justin Timberlake. The ads were intended to teach consumers about 3D and reduce misconceptions about the technology. As part of the push, the company planned to conduct several thousand demonstrations in retail settings, allowing consumers to see 3D technology first-hand.
Following on from the original advert, Jonathan Glazer directed the second advertisement in which a condemned tower block in Toryglen in Glasgow, Scotland was covered in 70,000 litres of environmentally friendly paint with the help of over 1,400 separate explosions featured as imitation fireworks, concluding with a simulated "reverse demolition" of the building. This was filmed with a crew of 200 people over a 10-day period in July 2006. The music used in this commercial is the Overture to The Thieving Magpie by Gioachino Rossini. The tower block was demolished in 2007.
The Play-Doh advertisement was filmed in a street in New York City where 200 rabbits made from 2.5 Tonnes of plasticine united to form a 30-foot giant rabbit. The accompanying soundtrack is "She's a Rainbow" by The Rolling Stones. The commercial was filmed in New York City.
An advert was filmed in Egypt. It featured thousands of colored cotton reels tumbling down a pyramid. The cotton reels were not actually rolled down the pyramid but was rather a composition of real footage and CGI.
Launched in October 2008 and shot on location in India's states of Rajasthan and Uttar Pradesh. The music for the spot was created by Song Zu and Darker My Love's Rob Barbato.
Hub AI
Sony marketing AI simulator
(@Sony marketing_simulator)
Sony marketing
The Japanese technology company, Sony, engaged in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations.
Sony first contracted Atchan, a cartoon character created by Fuyuhiko Okabe, to become its advertising character. Now known as "Sony Boy", the character had since appeared in a cartoon advertisement holding a TR-6 to his ear but went on to represent the company in ads for a variety of products well into the mid-sixties.
In 2009 Sony announced a brand strategy which would replace the "like.no.other" moniker. The words "make.believe" form the "Sony Group Brand Message". The words are designed to unify the company's efforts at communication, and to reinvigorate the Sony brand. This marks the first time any message has served to represent the company's entire range of products. Previously, the company adopted separate strategies in its promotion of entertainment and electronics products.
Sony budgeted US$100 million for its "make.believe" campaign in 2010. That same year, Sony rolled out the second portion of the campaign, focused on promoting its 3D offerings. It broadcast television advertisements featuring American football player Peyton Manning as well as pop singer Justin Timberlake. The ads were intended to teach consumers about 3D and reduce misconceptions about the technology. As part of the push, the company planned to conduct several thousand demonstrations in retail settings, allowing consumers to see 3D technology first-hand.
Following on from the original advert, Jonathan Glazer directed the second advertisement in which a condemned tower block in Toryglen in Glasgow, Scotland was covered in 70,000 litres of environmentally friendly paint with the help of over 1,400 separate explosions featured as imitation fireworks, concluding with a simulated "reverse demolition" of the building. This was filmed with a crew of 200 people over a 10-day period in July 2006. The music used in this commercial is the Overture to The Thieving Magpie by Gioachino Rossini. The tower block was demolished in 2007.
The Play-Doh advertisement was filmed in a street in New York City where 200 rabbits made from 2.5 Tonnes of plasticine united to form a 30-foot giant rabbit. The accompanying soundtrack is "She's a Rainbow" by The Rolling Stones. The commercial was filmed in New York City.
An advert was filmed in Egypt. It featured thousands of colored cotton reels tumbling down a pyramid. The cotton reels were not actually rolled down the pyramid but was rather a composition of real footage and CGI.
Launched in October 2008 and shot on location in India's states of Rajasthan and Uttar Pradesh. The music for the spot was created by Song Zu and Darker My Love's Rob Barbato.