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Spectrum (brand)

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Spectrum (brand)

Spectrum is the trade name of Charter Communications. The name is widely used by both market consumers and commercial businesses. Services that Spectrum offers include cable television, internet access, internet security, managed services, mobile phone, and unified communications.

The Spectrum brand name was introduced in 2014. Prior to that, these services were marketed primarily under the Charter brand. Following the acquisitions of Time Warner Cable and Bright House Networks by Charter in 2016, these operations also merged into the Spectrum brand.

Time Warner Cable first launched what would become Road Runner with a 1995 market test in Elmira, New York, under the banner Southern Tier On-Line Community. Later it became known as LineRunner (a moniker subsequently employed by its VoIP service), before Time Warner Cable adopted[when?] the Road Runner brand name.[citation needed]

Road Runner High Speed Online employed the Road Runner character from the Road Runner/Wile E. Coyote cartoons (part of the Looney Tunes/Merrie Melodies franchises) distributed by Warner Bros. Pictures as its mascot and brand name. However, in 2012, it was rebranded as simply Time Warner Cable Internet, dropping the Road Runner branding that Time Warner Cable had to license from the now unaffiliated Warner Bros. With Charter's acquisition of Time Warner Cable in May 2016, the service was rebranded as "Spectrum Internet" on September 20, 2016.

Despite raising prices of its Internet service within the previous year, Time Warner Cable announced in February 2009 that it would expand its bandwidth caps and coverage fees into four additional markets by the end of the year.[citation needed]

On April 1, 2009, the cities to have metered billing were announced, which included Beaumont, Texas; Rochester, New York; Austin, Texas; San Antonio, Texas; and Greensboro, North Carolina.[citation needed]

These metered-based billing plans were canceled[when?] according to Time Warner Cable "due to customer misunderstanding".[citation needed]

Caps would range from 5 GB to 100 GB with no unlimited option. The bandwidth will include downloads and uploads. If a user goes over, they will be charged $1 per additional gigabyte. Time Warner Cable announced they would provide a meter for users to monitor their usage. The new plan was set to begin in the summer of 2009; however, they had decided against the bandwidth caps due to protests. Currently, users have unlimited bandwidth usage given that it does not exceed the predetermined data service maximum as given in the "master agreement". Time Warner Cable would have offered unlimited data for $150/month had the plan continued.

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