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Spin Master
Spin Master Corp. (formerly known as Spin Master Toys) is a Canadian multinational toy and entertainment company headquartered in Toronto, Ontario. Spin Master employs over 1,600 people globally with offices in Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, the Netherlands, Poland, Slovakia, Sweden, the United Kingdom, the United States, and Vietnam.
Since 2002, Spin Master has received 92 "Toy of The Year" (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for "Innovative Toy of the Year", more than any other toy company. In 2022, Spin Master won The Golden Screen Award for Feature Film, presented by the Academy of Canadian Cinema & Television, for Paw Patrol: The Movie.
Three university friends from the Ivey Business School at the University of Western Ontario - Ronnen Harary, Anton Rabie and Ben Varadi - founded Spin Master Toys with $10,000 in Toronto in early 1994. The company's first product, Earth Buddies, were small heads made out of Kmart pantyhose and grass seeds, which grew "hair" when watered. The Earth Buddy went on to sell over 26,000 units.
Spin Master Toys' first major success came in 1998 with the launch of the Air Hogs brand and its first item, the Sky Shark. Developed from the prototype provided by inventors John Dixon and Peter Manning, the Sky Shark was a foam plane that used compressed air to enable outdoor flight. Product development took over two years and more than $500,000, but ended up generating $103 million in revenue over the next few years. The Sky Shark put Spin Master Toys on the map, becoming one of the most popular toys in the world and earning them a slot on daytime television Regis and Kathie Lee alongside other international press.
The company, which had grown to 28 employees by 1999, told the LA Times they were already "assessing 1,000 inventions a year."[citation needed] They moved their manufacturing supply chain to Hong Kong in 1998.[citation needed]
The company scored another success in 1999, with Flix Trix Finger Bikes, a string of 1/2 inch replicas of BMX bikes. In 2003, the company made its first corporate acquisition buying Bounce ‘Round, a company that created scaled down versions of the inflatable bouncy castles. Over the next handful of years, Spin Master opened offices in the United States, Japan and Western Europe.[citation needed]
In 2003, Spin Master began marketing and distributing Pilot's Aquadoodle drawing toy for children with disappearing hydrochromic ink, which later won the American Toy of the Year award.
In 2008, Spin Master launched the Bakugan Battle Brawlers franchise, a card game developed in conjunction with Sega Toys, featured plastic balls which burst open to reveal anime-style characters. The toyline was supported by an animated action-adventure television series co-produced with TMS Entertainment, Nelvana and other partners, under the direction of Mitsuo Hashimoto. Bakugan reached almost $1 billion in yearly sales. The launch marked the debut of Spin Master Entertainment, a new division intended to expand Spin Master properties into television and film.
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Spin Master
Spin Master Corp. (formerly known as Spin Master Toys) is a Canadian multinational toy and entertainment company headquartered in Toronto, Ontario. Spin Master employs over 1,600 people globally with offices in Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, the Netherlands, Poland, Slovakia, Sweden, the United Kingdom, the United States, and Vietnam.
Since 2002, Spin Master has received 92 "Toy of The Year" (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for "Innovative Toy of the Year", more than any other toy company. In 2022, Spin Master won The Golden Screen Award for Feature Film, presented by the Academy of Canadian Cinema & Television, for Paw Patrol: The Movie.
Three university friends from the Ivey Business School at the University of Western Ontario - Ronnen Harary, Anton Rabie and Ben Varadi - founded Spin Master Toys with $10,000 in Toronto in early 1994. The company's first product, Earth Buddies, were small heads made out of Kmart pantyhose and grass seeds, which grew "hair" when watered. The Earth Buddy went on to sell over 26,000 units.
Spin Master Toys' first major success came in 1998 with the launch of the Air Hogs brand and its first item, the Sky Shark. Developed from the prototype provided by inventors John Dixon and Peter Manning, the Sky Shark was a foam plane that used compressed air to enable outdoor flight. Product development took over two years and more than $500,000, but ended up generating $103 million in revenue over the next few years. The Sky Shark put Spin Master Toys on the map, becoming one of the most popular toys in the world and earning them a slot on daytime television Regis and Kathie Lee alongside other international press.
The company, which had grown to 28 employees by 1999, told the LA Times they were already "assessing 1,000 inventions a year."[citation needed] They moved their manufacturing supply chain to Hong Kong in 1998.[citation needed]
The company scored another success in 1999, with Flix Trix Finger Bikes, a string of 1/2 inch replicas of BMX bikes. In 2003, the company made its first corporate acquisition buying Bounce ‘Round, a company that created scaled down versions of the inflatable bouncy castles. Over the next handful of years, Spin Master opened offices in the United States, Japan and Western Europe.[citation needed]
In 2003, Spin Master began marketing and distributing Pilot's Aquadoodle drawing toy for children with disappearing hydrochromic ink, which later won the American Toy of the Year award.
In 2008, Spin Master launched the Bakugan Battle Brawlers franchise, a card game developed in conjunction with Sega Toys, featured plastic balls which burst open to reveal anime-style characters. The toyline was supported by an animated action-adventure television series co-produced with TMS Entertainment, Nelvana and other partners, under the direction of Mitsuo Hashimoto. Bakugan reached almost $1 billion in yearly sales. The launch marked the debut of Spin Master Entertainment, a new division intended to expand Spin Master properties into television and film.
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