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Sprecher Brewery
Sprecher Brewery is a brewery in Glendale, Wisconsin, U.S. It was founded in 1985 in Milwaukee by Randal Sprecher, and is Milwaukee's first craft brewery since Prohibition. Sprecher produces an assortment of beers, flavored malt beverages, and craft sodas, and it is famous for its root beer.
Sprecher brews more root beer than all of its alcoholic beers combined.
The founder, Randal Sprecher, a California native, earned his first degree in oceanography and his second in brewing. He was employed by Pabst in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000. Sprecher hand-manufactured and purchased equipment to keep costs down, including a 16-oz. bottling machine from Coca-Cola, and some of this equipment remains in use today. The current Sprecher facility was acquired in 1994.
In January 2020, a group of local investors acquired Sprecher Brewery, with Sharad Chadha taking the helm as CEO and President. The new leadership expanded distribution by 10 states, up to 30 total, and grew production capacity by added a new canning line and warehouse space. Over the course of two years, the company doubled to 110 people and went from running a single shift four days a week to double shifts five days a week with the capacity to expand further. In October 2021, Sprecher acquired six soda brands from Chicago-based WIT Beverage Co., including Green River. Other acquired brands include WBC Chicago-style craft sodas, Wisconsin Black Bear sodas, Oak Creek barrel-aged rootbeers, Caruso's Italian-style craft sodas, and Claire Baie sparkling water, lemonade, and tea.
In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.
In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages. Also in October 2023, Sprecher acquired a packaging company called Excent, LLC.
In January 2024, Sprecher acquired Juvee.
Raw Wisconsin honey is used as a primary ingredient in its root beer, and Sprecher Ginger Ale uses locally grown ginger. Sprecher's recipe and method for producing its root beer has remained unchanged since its founding. The brewing uses a "fire-brewed" process that brews in a kettle with fire underneath, rather than steam, which caramelizes the sugars and helps blend flavors and create complexity.
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Sprecher Brewery
Sprecher Brewery is a brewery in Glendale, Wisconsin, U.S. It was founded in 1985 in Milwaukee by Randal Sprecher, and is Milwaukee's first craft brewery since Prohibition. Sprecher produces an assortment of beers, flavored malt beverages, and craft sodas, and it is famous for its root beer.
Sprecher brews more root beer than all of its alcoholic beers combined.
The founder, Randal Sprecher, a California native, earned his first degree in oceanography and his second in brewing. He was employed by Pabst in Milwaukee. After just over four years at Pabst, he founded his own brewery in 1985. The new brewery was started on a budget of $40,000. Sprecher hand-manufactured and purchased equipment to keep costs down, including a 16-oz. bottling machine from Coca-Cola, and some of this equipment remains in use today. The current Sprecher facility was acquired in 1994.
In January 2020, a group of local investors acquired Sprecher Brewery, with Sharad Chadha taking the helm as CEO and President. The new leadership expanded distribution by 10 states, up to 30 total, and grew production capacity by added a new canning line and warehouse space. Over the course of two years, the company doubled to 110 people and went from running a single shift four days a week to double shifts five days a week with the capacity to expand further. In October 2021, Sprecher acquired six soda brands from Chicago-based WIT Beverage Co., including Green River. Other acquired brands include WBC Chicago-style craft sodas, Wisconsin Black Bear sodas, Oak Creek barrel-aged rootbeers, Caruso's Italian-style craft sodas, and Claire Baie sparkling water, lemonade, and tea.
In January 2022, Sprecher transitioned all of its beer styles from bottles to cans, and accompanied a brand refresh with new labels.
In October 2023, Sprecher acquired Ooh La Lemin Lemonade from Kona Gold Beverages. Also in October 2023, Sprecher acquired a packaging company called Excent, LLC.
In January 2024, Sprecher acquired Juvee.
Raw Wisconsin honey is used as a primary ingredient in its root beer, and Sprecher Ginger Ale uses locally grown ginger. Sprecher's recipe and method for producing its root beer has remained unchanged since its founding. The brewing uses a "fire-brewed" process that brews in a kettle with fire underneath, rather than steam, which caramelizes the sugars and helps blend flavors and create complexity.
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