Star Hub TV is a pay television service provided by StarHub in Singapore. It has been a subsidiary of StarHub Limited since StarHub acquired Singapore Cable Vision (SCV) in 2001, and was the sole pay-TV operator in the country until 2007 when mio TV (now Singtel TV), an IPTV service from its competitor, Singtel, was launched.

The company offers IPTV services via the optical fibre network. It also provides this service via a wireless network, the Digital Terrestrial Television system.

The history of cable TV in Singapore began on 25 January 1978, when a spokesman of the Ministry of Culture announced that two companies were bidding for a license to provide cable services for 30 hotels. The two companies interested were Rediffusion Singapore and Australian company Stratton Enterprises. Commercial advertising was forbidden from the services to be provided, and that operators would have to buy their programmes for screening. The area with the most requests for a cable service was Orchard Road. The cable network was to be built by Telecoms using its existing coaxial cable network. For this end, Telecoms would invest S$1 billion over a period of five years; the roadmap included the installation of the skeleton cable network in 1980/81. In order for the network to be built, Telecoms started conducting studies in countries where cable television was more advanced.

In December 1978, hotels weren't convinced of the idea of a cable television network for their guests, with some hotels being unaware of how such a system worked, as well as general disinterest and high installation costs. Telecoms at the same time announced a survey whose results would lead to the introduction of a cable television service.

In April 1979, Telecoms announced the implementation of its cable network in Orchard Road by 1981, and among the services offered was cable television. The cable network would generate its signals from Telecoms' Comcentre at Exeter Road to cover all hotels in the area, private housing estates and some adjacent estates from the Housing Development Board. The area was selected due to the cost of the cables, meaning that they were installed close to Comcentre, and its capability of having a high potential zone with interested customers in the hotel and household sectors. It would provide both of RTS's channels as well as subscription movie offerings and programmes catering tourists and the industry. There was a plan to provide two or three channels, with one for hotels and another for educational purposes. Results of the preliminary study in August have shown that viewers had interest in the upcoming cable service, which implied that Telecoms had plans to introduce its cable service by 1981 or 1982, granted that subscribers would wire if the fees were "reasonable". Cable television would also have laxer levels of censorship than RTS, as well as programmes that RTS wasn't interested in showing. RTS was unlikely to produce programmes for the cable network. Commercial advertising was limited to between programmes, which caused a problem to the viability of such a service, as subscriptions would be higher than S$20. All of the three private bids for cable television by then were rejected by the government. Telecoms later announced that it would delay the project due to lack of viability.

In 1991, the Singapore Broadcasting Corporation was interested in setting up a cable network. In January 1991, a US company (Continental Cablevision) studied the feasibility of a cable service in Singapore, showing its interest over the high density of television set ownership (1 set in every 600,000 households). Another company, a subsidiary of the Oversea Chinese Banking Corporation, set up a preliminary survey to study the potential cable market in the country, and in the region by May. After the study, which was set to last a year, the government would greenlight the license. On 11 July 1991, the then Singapore Cable Vision (SCV) was licensed to establish a nationwide broadband cable network to provide pay-TV services. SCV also had the unprecedented responsibility of delivering terrestrial free-to-air (FTA) channels to Singapore households via its cable points, free-of-charge to viewers. In October, with the Asian launch of BBC World Service Television, coinciding with Princess Anne's visit to Singapore, SBC was still in the negotiating phase to carry its contents over the planned news channel. A third channel, a variety channel in the Mandarin language, was announced in late January, favoured over a proposed English-language variety channel after conducting research. For the feasibility of a cable network, a Hong Kong consultant was appointed, ahead of the launch of the UHF service.

The first of the three channels, NewsVision, came on air on 2 April 1992. Two further channels, VarietyVision and MovieVision, were to be launched on June 1. In December 1991, NewsVision won the rights to carry CNN International programming over BBC World Service Television's output. SBC and SCV were willing to find foreign partners.

Initially, services were delivered over scrambled UHF signals, with the package of three channels being priced in at up to $50, depending on the number of channels the subscriber wanted, with prices comparable to those offered by Sky in New Zealand and Thai Sky TV in Thailand, both of which also offered three channels.