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Star Channel (Portugal)
Star Channel (previously known as Fox) is a Portuguese pay television channel. It primarily specializes in American television series and feature films. Since 2019, it is owned by Walt Disney Company. Its main competitor is AXN.
In the past (until 2015), the channel also aired comedies; these were later moved to the Portuguese feed of FX, which in November 2015 was renamed Fox Comedy.
In February 2003, it was announced that Fox would start broadcasting on Cabovisão from March 1, one of the cable companies that existed at the time, as an exclusive channel to the platform. Cristina Gomez, director-general of Cabovisão, explained to the Lusa news agency that the channel was "a unique experience in Portugal", combining "the greatest hits from the Fox studio, some Portuguese movies and the most important television series". The primary target was defined as viewers in the 18-45 age range, with the aim of leading the entertainment segment in Portugal, similar to what happened in Latin America and Japan, despite the reduced coverage of Cabovisão, which had 17% of the share of the pay-TV operators at the time, against 80% from TV Cabo. The channel promised television series already broadcast in Portugal, as well as some new series that were exclusive to the channel at the time: The Simpsons, The X-Files, Family Guy, King of the Hill, Alien Nation, Batman, L.A. Law, The Pretender and Lou Grant. From the start, the channel would broadcast 18 hours a day, from 9am to 3am. Usually, most of these hit series were shown on late night slots on terrestrial networks. Portugal was a key market for the European expansion of the brand, primarily due to the fact that Portuguese viewers have long since been used to watch television series in their original soundtrack with subtitles.
On September 27, 2004, the channel premiered Las Vegas.
The channel's reach increased in May 2005, when it launched on the TV Cabo platform in its then-new Funtastic Life package. The channel was temporarily available to analog subscribers before moving to Funtastic Life as an exclusive in June 2005. Regional director-general of FOX International Channels Sónia Jackson said that it and the newly-launched FOX Life would "attract customers to the digital network". The fact that it was exclusive to the Funtastic Life package was merely strategic. Within more than three years from launching, the channel's ratings increased significantly, becoming the fourth most-watched cable network, behind AXN, SIC Notícias and Canal Panda. The launch on TV Cabo in 2005 enabled the channel to be measured by Marktest. The channel had increased from 1,400 viewers at launch to close to 12,000 in October 2006 alone. That same month, the average number of viewers that accessed the channel for at least one second stood at 620,000, which at the time was a record high. Occasionally, the channel was made available to analog subscribers due to special actions by TV Cabo.
The network in 2006 premiered Invasion on February 21, 2006 with RTP securing terrestrial rights for the series later in the year. On November 2, 2006, the channel premiered Prison Break, when the network was available free for subscribers of the basic digital service of TV Cabo for two months. During this period the channel also premiered The Unit (November 7, it and Prison Break were secured for RTP), Tru Calling (November 11, already broadcast by RTP2), My Name Is Earl (December 3), American Dad! (December 3) and Bones (December 13).
Fox secured rights to the 34th season of Saturday Night Live in April 2009.
The channel was made available to DStv subscribers in Angola and Mozambique to subscribers of the DStv Bué package on February 26, 2009. In the same year, a print advertisement promoting The Simpsons appeared in Angola depicting a localized version of the family, for the "premiere" of the series in the country.
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Star Channel (Portugal)
Star Channel (previously known as Fox) is a Portuguese pay television channel. It primarily specializes in American television series and feature films. Since 2019, it is owned by Walt Disney Company. Its main competitor is AXN.
In the past (until 2015), the channel also aired comedies; these were later moved to the Portuguese feed of FX, which in November 2015 was renamed Fox Comedy.
In February 2003, it was announced that Fox would start broadcasting on Cabovisão from March 1, one of the cable companies that existed at the time, as an exclusive channel to the platform. Cristina Gomez, director-general of Cabovisão, explained to the Lusa news agency that the channel was "a unique experience in Portugal", combining "the greatest hits from the Fox studio, some Portuguese movies and the most important television series". The primary target was defined as viewers in the 18-45 age range, with the aim of leading the entertainment segment in Portugal, similar to what happened in Latin America and Japan, despite the reduced coverage of Cabovisão, which had 17% of the share of the pay-TV operators at the time, against 80% from TV Cabo. The channel promised television series already broadcast in Portugal, as well as some new series that were exclusive to the channel at the time: The Simpsons, The X-Files, Family Guy, King of the Hill, Alien Nation, Batman, L.A. Law, The Pretender and Lou Grant. From the start, the channel would broadcast 18 hours a day, from 9am to 3am. Usually, most of these hit series were shown on late night slots on terrestrial networks. Portugal was a key market for the European expansion of the brand, primarily due to the fact that Portuguese viewers have long since been used to watch television series in their original soundtrack with subtitles.
On September 27, 2004, the channel premiered Las Vegas.
The channel's reach increased in May 2005, when it launched on the TV Cabo platform in its then-new Funtastic Life package. The channel was temporarily available to analog subscribers before moving to Funtastic Life as an exclusive in June 2005. Regional director-general of FOX International Channels Sónia Jackson said that it and the newly-launched FOX Life would "attract customers to the digital network". The fact that it was exclusive to the Funtastic Life package was merely strategic. Within more than three years from launching, the channel's ratings increased significantly, becoming the fourth most-watched cable network, behind AXN, SIC Notícias and Canal Panda. The launch on TV Cabo in 2005 enabled the channel to be measured by Marktest. The channel had increased from 1,400 viewers at launch to close to 12,000 in October 2006 alone. That same month, the average number of viewers that accessed the channel for at least one second stood at 620,000, which at the time was a record high. Occasionally, the channel was made available to analog subscribers due to special actions by TV Cabo.
The network in 2006 premiered Invasion on February 21, 2006 with RTP securing terrestrial rights for the series later in the year. On November 2, 2006, the channel premiered Prison Break, when the network was available free for subscribers of the basic digital service of TV Cabo for two months. During this period the channel also premiered The Unit (November 7, it and Prison Break were secured for RTP), Tru Calling (November 11, already broadcast by RTP2), My Name Is Earl (December 3), American Dad! (December 3) and Bones (December 13).
Fox secured rights to the 34th season of Saturday Night Live in April 2009.
The channel was made available to DStv subscribers in Angola and Mozambique to subscribers of the DStv Bué package on February 26, 2009. In the same year, a print advertisement promoting The Simpsons appeared in Angola depicting a localized version of the family, for the "premiere" of the series in the country.