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Stingray Juicebox
Stingray Juicebox is a Canadian discretionary music specialty channel owned by Stingray Group. It is a commercial-free channel that broadcasts music and music videos aimed towards children and teens.
The channel was first established in 2001 by Craig Media as MTV2; it operated as a licensed version of the U.S. channel of the same name, and acted as a sister to its MTV Canada channel. The service was licensed by the CRTC as part of a planned suite of five channels devoted to specific genres of music videos; MTV2 was the only channel of the suite to launch, which drew the ire of CHUM Limited, the parent company of MuchMusic, to file a complaint with the CRTC, accusing MTV2 Canada of airing more programming much like its sister channel MTV, that exceeded its licence and being a MuchMusic competitor.
After the sale of Craig to CHUM in 2004, the channel was relaunched in 2005 as PunchMuch—an interactive spin-off of MuchMusic featuring music videos voted on by viewers online and via text messaging. In 2011 under Bell Media ownership, the network adopted its current format. In 2016, Juicebox and its sister channels were sold to Stingray Digital.
In November 2000, Craig Broadcast Systems Inc. (later known as Craig Media) was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a specialty service called "Music 5" that would consist of five separate music video channels that would each focus on a specific musical genre – dance, pop, urban, R&B and "hot hits".
Before any of the channels had launched, in August 2001, Craig announced that it had reached an agreement with MTV Networks to license the MTV brand in Canada for several their channels. Although it was expected that 3 MTV branded genre-specific music channels would launch, on December 6, 2001, only one channel was launched, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister network MTV Canada. MTV2 was structured as a free-form music video channel that aired music videos from various artists from different genres aimed at teenagers to young adults, in addition to a small number of concert series including the MTV Canada original series, Pepsi Breakout.
MuchMusic owner CHUM Limited would file a complaint with the CRTC over MTV2 Canada, accusing the service of violating its CRTC licence by devoting over 60% of its programming to music videos. CHUM also accused Craig of using its promise of a pop music channel service as a backdoor to gain approval for a channel that would encroach on MuchMusic's protected format. Craig disputed the allegations, and this channel operated similarly to the contemporary hit radio format.
According to CHUM's complaint, Craig operated MTV2 as a general interest music video service, rather than a narrower "pop" channel as it was licensed and it also stated that it must air "less than 95% of music video clips broadcast on the channel" of pop music videos. The CRTC would then order Craig Media to address these shortcomings.
CHUM's disputes over the channel were soon rendered moot when it acquired Craig Media in 2004, primarily to gain control of its A-Channel television stations in western Canada (which joined its Citytv brand). However, per a clause in the licensing agreement, Viacom exercised its right to pull out of the venture upon the change in ownership. On June 9, 2005, CHUM announced it would rebrand the channel on June 30 as PunchMuch, changing the format to an automated music video service that would allow viewers the ability to request music videos and participate in on-screen chat, polling, and other interactive participation with their mobile phone. MTV Canada was rebranded Razer on the same day.
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Stingray Juicebox
Stingray Juicebox is a Canadian discretionary music specialty channel owned by Stingray Group. It is a commercial-free channel that broadcasts music and music videos aimed towards children and teens.
The channel was first established in 2001 by Craig Media as MTV2; it operated as a licensed version of the U.S. channel of the same name, and acted as a sister to its MTV Canada channel. The service was licensed by the CRTC as part of a planned suite of five channels devoted to specific genres of music videos; MTV2 was the only channel of the suite to launch, which drew the ire of CHUM Limited, the parent company of MuchMusic, to file a complaint with the CRTC, accusing MTV2 Canada of airing more programming much like its sister channel MTV, that exceeded its licence and being a MuchMusic competitor.
After the sale of Craig to CHUM in 2004, the channel was relaunched in 2005 as PunchMuch—an interactive spin-off of MuchMusic featuring music videos voted on by viewers online and via text messaging. In 2011 under Bell Media ownership, the network adopted its current format. In 2016, Juicebox and its sister channels were sold to Stingray Digital.
In November 2000, Craig Broadcast Systems Inc. (later known as Craig Media) was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a specialty service called "Music 5" that would consist of five separate music video channels that would each focus on a specific musical genre – dance, pop, urban, R&B and "hot hits".
Before any of the channels had launched, in August 2001, Craig announced that it had reached an agreement with MTV Networks to license the MTV brand in Canada for several their channels. Although it was expected that 3 MTV branded genre-specific music channels would launch, on December 6, 2001, only one channel was launched, the channel devoted to "Pop", as MTV2. Shortly after the launch, MTV Networks acquired a minority interest in the channel, along with sister network MTV Canada. MTV2 was structured as a free-form music video channel that aired music videos from various artists from different genres aimed at teenagers to young adults, in addition to a small number of concert series including the MTV Canada original series, Pepsi Breakout.
MuchMusic owner CHUM Limited would file a complaint with the CRTC over MTV2 Canada, accusing the service of violating its CRTC licence by devoting over 60% of its programming to music videos. CHUM also accused Craig of using its promise of a pop music channel service as a backdoor to gain approval for a channel that would encroach on MuchMusic's protected format. Craig disputed the allegations, and this channel operated similarly to the contemporary hit radio format.
According to CHUM's complaint, Craig operated MTV2 as a general interest music video service, rather than a narrower "pop" channel as it was licensed and it also stated that it must air "less than 95% of music video clips broadcast on the channel" of pop music videos. The CRTC would then order Craig Media to address these shortcomings.
CHUM's disputes over the channel were soon rendered moot when it acquired Craig Media in 2004, primarily to gain control of its A-Channel television stations in western Canada (which joined its Citytv brand). However, per a clause in the licensing agreement, Viacom exercised its right to pull out of the venture upon the change in ownership. On June 9, 2005, CHUM announced it would rebrand the channel on June 30 as PunchMuch, changing the format to an automated music video service that would allow viewers the ability to request music videos and participate in on-screen chat, polling, and other interactive participation with their mobile phone. MTV Canada was rebranded Razer on the same day.