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Strandbags
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Strand, or the Strandbags Group, is an Australian and New Zealand retailer of handbags, wallets, luggage, backpacks and other personal accessories.[1] The chain has over 234 stores around Australia.[2] It also has 26 stores in New Zealand.[3] It owns the private label brands Evity and Nere.[4]

Key Information

History

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In September 2019, Strandbags opened a new larger concept flagship store at Melbourne's Chadstone Shopping Centre, as part of a strategy to expand the size of major stores.[5]

During the start of the COVID-19 pandemic in Australia and COVID-19 pandemic in New Zealand, stores closed for at least six weeks.[6]

In August 2020, Scentre Group locked out some Strandbags stores over a rental dispute.[7] The decision affected stores at Westfield centres in Australia.[8] The dispute was resolved and the stores were allowed to reopen.[9] Strandbags' revenue for the 2021 fiscal year was hit hard by the pandemic, only reaching $195.1 million compared to $350.8 million the previous year.[10]

In July 2020, the British luggage brand Antler was acquired by ATR Holdings, an associated company of Strandbags.[11][12]

In May 2021, the New Zealand Commerce Commission laid charges against Strandbags under the Fair Trading Act 1986, accusing it of misleading consumers about discounts.[1] The Commission accused the company of marketing discounts against a regular price that had never been used.[3] Consumer NZ alleged similar tactics were also used by other retailers;[13] the Commission warned other retailers against doing so.[14]

In October 2021, Strandbags relaunched its website following a four-month redevelopment process.[15] It followed the appointment of new Chief of Technology and Head of Online the previous year.[16]

In May 2022, Strandbags launched Evity, a leather goods brand[17] and, in July 2022, the company launched its Nere luggage brand in Australia and New Zealand. A UK launch followed in May 2023.[18][19] The first stand-alone Nere retail store opened in Melbourne in November 2023.[20]

In November 2022, Strandbags rebranded as Strand.[4]

References

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