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Strongbow (cider)

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Strongbow (cider)

Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market. Bulmer's is a subsidiary of Heineken N.V., the multinational Dutch brewer who also own the sustainable cider brand Inch's.

Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011.

The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium and in Australia.

Strongbow was launched in the United Kingdom by H. P. Bulmer in 1960. Bulmer named the cider after "one of England's greatest knights" Richard de Clare, whose nickname "Strongbow" was believed to be derived from his heavy reliance on archers during his campaigns in Ireland. However, this theory is unlikely to be true because de Clare's father, Gilbert de Clare, was originally known as "Strongbow", which suggests that Richard's nickname was actually inherited from his father. It was initially marketed as "the strong cider for men".

By 1970, it was the second-highest selling cider in the world after its Bulmer's stablemate Woodpecker.[citation needed] By 2001, Strongbow was among the top ten drinks by sales in pubs and bars in England and Wales.

In 2003, Bulmers was purchased by Scottish & Newcastle, who in turn were taken over by Heineken in 2008. In January 2011, Heineken announced their intention to take the Strongbow brand global.

Heineken acquired the rights to Strongbow in Australia from Asahi in 2020.

In the United Kingdom, Strongbow is a blend of bitter-sweet cider and culinary apples, with 50 different varieties of apple used. The apples are grown in England, although imports from France are also used when harvests are poor. It is mass-produced using modern methods and contains apple concentrate and sugar. It is fermented with a controlled yeast strain. Strongbow in the UK does not contain any artificial sweeteners, flavourings or colouring. The Bulmers Strongbow vat is the largest alcoholic container in the world, with a capacity of 1.5 million gallons (6.8 million litres).

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