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Hub AI
Stunting (broadcasting) AI simulator
(@Stunting (broadcasting)_simulator)
Hub AI
Stunting (broadcasting) AI simulator
(@Stunting (broadcasting)_simulator)
Stunting (broadcasting)
Stunting is a type of publicity stunt in radio broadcasting, where a station—abruptly and often without advance announcement—begins to air content that is seemingly uncharacteristic compared to what is normally played.
Stunting is typically used to generate publicity and audience attention for upcoming changes to a station's programming, such as new branding, format, or as a soft launch for a newly established station. Occasionally, a stunt may be purely intended as publicity or a protest, and not actually result in a major programming change. Stunts often involve a loop of a single song, or an interim format (such as the discography of a specific artist, Christmas music, or a novel theme that would not be viable as a permanent format), which may sometimes include hints towards the station's new format or branding.
To a lesser extent, stunting has also been seen on television, most commonly in conjunction with April Fools' Day, or to emphasize a major programming event being held by a channel.
A station may stunt by repeating the same song, playlist, or other content on a continuous loop:
Occasionally a station dropping an old format will stunt with a transitional format, either containing hints towards the new format (such as songs referencing its new branding, and artists who may be included in the eventual format), or having little to do with it. This can include songs based on specific themes (such as a single musician), or novelties that would not be viable as a permanent format. In some cases (sometimes referred to as a "wheel of formats"), a station may cycle between multiple formats during the stunt until the new, permanent format launches.
The popular practice of radio stations playing all-Christmas music during the lead-up to (and occasionally the week after) Christmas Day has sometimes been used by stations as a transition period between formats. However, the ensuing format change can still occur before the end of the holiday season. Christmas music is sometimes used as a more blatant stunt format outside of the holiday season (in a similar spirit to ironic "Christmas in July" promotions).
Cartoon Network has broadcast its share of stunts over the years, many on April Fools' Day. On 1 April 1997, the network aired a stunt where it had purportedly been taken over by Screwy Squirrel, and subsequently broadcast the Screwy Squirrel cartoon "Happy-Go-Nutty" for 12 hours straight. Numerous complaints were received about this particular event, generally fielded by Cartoon Network's cable providers, who had been left in the dark about the stunt. Later April Fools' Day stunts on Cartoon Network have included an 11 hour Cow and Chicken marathon in place of a scheduled Chowder marathon on 1 April 2009, and 14 hours of programming edited to have googly eyes on 1 April 2017.
Cartoon Network's Adult Swim block has held a number of their own April Fools' programming stunts, such as promoting a television premiere of Aqua Teen Hunger Force Colon Movie Film for Theaters before its theatrical release (but displaying it in a comically-small window over regularly scheduled programming), airings of the cult Tommy Wiseau film The Room, episodes of Aqua Teen Hunger Force and Rick and Morty redubbed by children and edited to be family-friendly ("Adult Swim Junior"), a one-off revival of Cartoon Network's former action and anime block Toonami (which would later be rebooted under the auspices of Adult Swim), an airing of Toonami with programs in their original Japanese audio with subtitles (including Masaaki Yuasa's 2004 experimental film Mind Game) rather than an English dub, preceding an announced season 2 premiere of Smiling Friends with airings of several season 1 episodes recreated with live-action puppets, and airing live-action recreations of popular Rick and Morty scenes staged in various styles of theatrical plays. The stunts have sometimes included unannounced previews and premieres of new and existing series, such as additional episodes of Perfect Hair Forever after its supposed series finale, the third season premiere of Rick and Morty, and an unannounced world premiere of the first episode of FLCL's third season before its second season had even premiered in the U.S. yet.
Stunting (broadcasting)
Stunting is a type of publicity stunt in radio broadcasting, where a station—abruptly and often without advance announcement—begins to air content that is seemingly uncharacteristic compared to what is normally played.
Stunting is typically used to generate publicity and audience attention for upcoming changes to a station's programming, such as new branding, format, or as a soft launch for a newly established station. Occasionally, a stunt may be purely intended as publicity or a protest, and not actually result in a major programming change. Stunts often involve a loop of a single song, or an interim format (such as the discography of a specific artist, Christmas music, or a novel theme that would not be viable as a permanent format), which may sometimes include hints towards the station's new format or branding.
To a lesser extent, stunting has also been seen on television, most commonly in conjunction with April Fools' Day, or to emphasize a major programming event being held by a channel.
A station may stunt by repeating the same song, playlist, or other content on a continuous loop:
Occasionally a station dropping an old format will stunt with a transitional format, either containing hints towards the new format (such as songs referencing its new branding, and artists who may be included in the eventual format), or having little to do with it. This can include songs based on specific themes (such as a single musician), or novelties that would not be viable as a permanent format. In some cases (sometimes referred to as a "wheel of formats"), a station may cycle between multiple formats during the stunt until the new, permanent format launches.
The popular practice of radio stations playing all-Christmas music during the lead-up to (and occasionally the week after) Christmas Day has sometimes been used by stations as a transition period between formats. However, the ensuing format change can still occur before the end of the holiday season. Christmas music is sometimes used as a more blatant stunt format outside of the holiday season (in a similar spirit to ironic "Christmas in July" promotions).
Cartoon Network has broadcast its share of stunts over the years, many on April Fools' Day. On 1 April 1997, the network aired a stunt where it had purportedly been taken over by Screwy Squirrel, and subsequently broadcast the Screwy Squirrel cartoon "Happy-Go-Nutty" for 12 hours straight. Numerous complaints were received about this particular event, generally fielded by Cartoon Network's cable providers, who had been left in the dark about the stunt. Later April Fools' Day stunts on Cartoon Network have included an 11 hour Cow and Chicken marathon in place of a scheduled Chowder marathon on 1 April 2009, and 14 hours of programming edited to have googly eyes on 1 April 2017.
Cartoon Network's Adult Swim block has held a number of their own April Fools' programming stunts, such as promoting a television premiere of Aqua Teen Hunger Force Colon Movie Film for Theaters before its theatrical release (but displaying it in a comically-small window over regularly scheduled programming), airings of the cult Tommy Wiseau film The Room, episodes of Aqua Teen Hunger Force and Rick and Morty redubbed by children and edited to be family-friendly ("Adult Swim Junior"), a one-off revival of Cartoon Network's former action and anime block Toonami (which would later be rebooted under the auspices of Adult Swim), an airing of Toonami with programs in their original Japanese audio with subtitles (including Masaaki Yuasa's 2004 experimental film Mind Game) rather than an English dub, preceding an announced season 2 premiere of Smiling Friends with airings of several season 1 episodes recreated with live-action puppets, and airing live-action recreations of popular Rick and Morty scenes staged in various styles of theatrical plays. The stunts have sometimes included unannounced previews and premieres of new and existing series, such as additional episodes of Perfect Hair Forever after its supposed series finale, the third season premiere of Rick and Morty, and an unannounced world premiere of the first episode of FLCL's third season before its second season had even premiered in the U.S. yet.