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Sugarplum Fairy
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Sugarplum Fairy is a pop-rock band from Borlänge, Sweden. The members took the name from a version of the Beatles' song "A Day in the Life" where John Lennon counts the song in by saying "sugar-plum-fairy, sugar-plum-fairy". Sugarplum Fairy was founded in 1998 by brothers Viktor and Carl Norén and by Kristian Gidlund.
Key Information
The band released several demos before being signed to EMI Records in 2004, releasing the EP Stay Young to generally positive reviews. Later they released their first single, "Sweet Jackie", from their first full-length album Young & Armed released later that year (September 29, 2004). The band toured heavily in Sweden, Japan and Germany, and released the debut album in different editions in both Japan and Germany in early 2005. In 2006 they put out their second record, "First Round First Minute". A third album followed in 2008, including a cover of The Hollies' "Bus Stop". In 2009 the band went on hiatus.
In 2011 drummer Kristian Gidlund was diagnosed with stomach cancer. He died from the illness in 2013.
Apart from their music, the band is also famous for the fact that the two singers in the band are brothers of Gustaf Norén, former singer in Mando Diao.
Members
[edit]- Viktor Norén (born 1985) - lead vocals and backing vocals, guitars and percussions (1998-present) - Later part of duo Gustaf & Viktor Norén
- Carl Norén (born 1983) - lead vocals and backing vocals, guitars, harmonica and organ (1998-present)
- David Hebert (born 1986) - basses (1998-present)
- Jonas Karlsson (born 1985) - guitars and backing vocals (1998-present)
- Kristian Gidlund - drums (1998-2013)
Discography
[edit]Albums
[edit]| Year | Title | Peak Chart Positions[1] | |||||||
|---|---|---|---|---|---|---|---|---|---|
| AUT | GER | SWE | |||||||
| 2004 | Young & Armed | - | 49 | 25 | |||||
| 2006 | First Round First Minute | 50 | 40 | 20 | |||||
| 2008 | The Wild One | 66 | 92 | 22 | |||||
EPs
[edit]- 2004: Stay Young EP
Singles
[edit]| Year | Title | Peak Chart Positions[2] | |||||||
|---|---|---|---|---|---|---|---|---|---|
| GER | SWE | ||||||||
| 2004 | "Stay Young" | - | 16 | ||||||
| 2004 | "Sweet Jackie" | 72 | 30 | ||||||
| 2005 | "Far Away from Man" | - | - | ||||||
| 2005 | "Sail Beyond Doubt" | - | - | ||||||
| 2005 | "Morning Miss Lisa" | - | - | ||||||
| 2006 | "She"/"Last Chance" | - | 60 | ||||||
| 2005 | "Marigold" | - | - | ||||||
| 2007 | "Let It Try" | - | - | ||||||
| 2007 | "The Soul of the Sun" | - | - | ||||||
| 2008 | "The Escapologist" | - | - | ||||||
| 2008 | "Never Thought (I'd Say That It's Alright)" | - | - | ||||||
| 2008 | "Bus Stop" | - | - | ||||||
| 2009 | "You Can't Kill Rock'n'Roll" | - | - | ||||||
References
[edit]External links
[edit]| International | |
|---|---|
| National | |
| Artists | |
 | This article about a Swedish band or other musical ensemble is a stub. You can help Wikipedia by expanding it. |
Sugarplum Fairy
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History
Formation and early years
Sugarplum Fairy was founded in 1998 in Borlänge, Sweden, by brothers Viktor Norén on vocals and guitar, Carl Norén on vocals and guitar, and Kristian Gidlund on drums.[6][7] The initial lineup quickly expanded to include bassist David Hebert and guitarist Jonas Karlsson, establishing the core group that would define the band's early sound.[8] The Norén brothers, younger siblings of Gustaf Norén—the singer of the rising local band Mando Diao—emerged amid Borlänge's burgeoning music scene, where familial ties fostered both collaboration and competition among acts.[9][10] In their formative years, the band focused on local performances across Sweden, honing a raw, energetic style drawing from 1960s garage rock and classic influences like the Beatles—from whom they took their name, inspired by a line in "A Day in the Life."[7][8] These gigs helped develop their indie rock sound, blending britpop elements with high-energy riffs, though they often navigated the shadow cast by Mando Diao's growing success in the same tight-knit community.[7] Over the next six years, Sugarplum Fairy recorded and circulated several independent demos, building a grassroots following through word-of-mouth in the Swedish underground.[11] This period culminated in their signing to a major label in 2004, marking the transition from local obscurity to broader recognition.[10][11]Rise to prominence
In 2004, Sugarplum Fairy achieved their breakthrough with the release of their debut EP Stay Young on Vertigo Records, a subsidiary of Universal Music, which featured tracks like "(And Please) Stay Young" and received positive attention for its energetic pop-rock vibe.[12] The lead single "(And Please) Stay Young" climbed to number 16 on the Swedish Singles Chart in April, marking their first significant radio play and media exposure in Sweden.[13] This momentum carried into their full-length debut album Young & Armed, issued later that year on Columbia Records, which showcased their raw, youthful sound and garnered airplay on Swedish stations.[14] The album's key single "Sweet Jackie" peaked at number 30 on the Swedish charts in September and October, further driving early hits and attracting comparisons to emerging indie rock acts like Oasis for its high-energy riffs and melodic hooks.[15][16] The band's growing visibility led to extensive touring, including domestic shows across Sweden and international dates in Germany and Japan, where they supported established acts and built a grassroots following.[17] Notable performances included the Hultsfred Festival in Sweden in June 2004 and Rock im Park in Nuremberg, Germany, in 2005, which boosted their profile among festival audiences and critics praising their live dynamism and pop-rock accessibility.[18][19] A Japanese tour in 2005 further expanded their reach, with special editions of Young & Armed released there to capitalize on the buzz.[20] By 2006, Sugarplum Fairy reached their commercial peak with the second album First Round First Minute, released on Vertigo, which debuted at number 20 on the Swedish Albums Chart and solidified their status in the indie scene through tracks emphasizing their high-energy, youthful pop-rock style.[21] Critical reception highlighted the album's polished evolution while retaining the raw enthusiasm that defined their breakthrough, drawing parallels to classic influences like The Who in its anthemic delivery.[16]Later career and disbandment
Following the success of their second album First Round First Minute, Sugarplum Fairy released their third studio album, The Wild One, on September 26, 2008, through Vertigo Records (a Universal Music imprint).[22] The album featured 13 tracks, including the singles "The Escapologist" and "Bus Stop," which helped it achieve moderate chart performance in Sweden, peaking outside the top 20 but sustaining fan interest amid signs of creative fatigue noted in contemporary reviews.[23] Despite the band's established sound, the record marked a transitional phase, with critics observing a slight dip in the explosive energy of prior releases while praising its polished production recorded in Malaga, Spain.[24] The band supported The Wild One with extensive touring through the late 2000s, including European dates such as a performance at the Reeperbahn Festival in Hamburg, Germany, in September 2008, and appearances at the Rock am See Festival in Konstanz, Germany, in August 2009.[25][26] These shows, part of the dedicated The Wild One Tour in 2008 and The Escapologist Tour in 2009, maintained their live momentum across Sweden and continental Europe but culminated in an indefinite hiatus announced in 2009, as the members pursued individual projects.[27] Activity further diminished in 2012 when drummer Kristian Gidlund's stomach cancer, initially diagnosed in March 2011, returned aggressively in August, forcing the band into reduced operations and halting any potential comeback plans.[28] Gidlund documented his battle in the blog I kroppen min ("In My Body"), which garnered over 8 million views and was later published as a book, profoundly influencing Swedish public discourse on illness but underscoring the band's inability to reconvene.[29] Sugarplum Fairy effectively disbanded in 2013 following Gidlund's death from cancer on September 17, 2013, at age 29.[30] His passing prompted widespread tributes from the Swedish music community, including heartfelt messages from peers like The Hives, who remembered him as an inspiring drummer, journalist, and friend whose resilience touched countless lives.[31] As of 2025, no reunions or new material have emerged, though the band's catalog continues to see occasional revivals through streaming platforms.[32]Musical style and influences
Genre and sound
Sugarplum Fairy is a Swedish band whose music blends pop rock with garage rock energy and indie rock elements, often classified under power pop for its emphasis on catchy melodies and upbeat structures. Their sound is defined by fast-paced rhythms and dual lead vocals from brothers Carl Norén on guitar and Victor Norén on bass, creating a dynamic interplay that adds youthful vigor to their tracks.[6][33][34][7] Key sonic features include raw guitar riffs that evoke garage rock roots, driving drum patterns courtesy of Kristian Gidlund, and anthemic choruses that deliver an infectious, energetic punch. This combination results in a raw, high-octane style reminiscent of classic British rock influences, with hooks designed for immediate appeal. The band's production highlights a straightforward, rock-oriented approach that prioritizes live-wire intensity over elaborate arrangements.[33][35] Over their career, Sugarplum Fairy's sound evolved from the fresh, bouncy power pop of their 2004 debut Young & Armed, which captured a lo-fi garage punk edge with its straightforward, youthful exuberance, to the more polished and mature pop sensibilities of The Wild One in 2008. The later album introduced greater variation in tempo and style, incorporating refined melodic structures while retaining core rhythmic drive and vocal harmonies. Their live performances amplified this evolution through high-energy delivery and occasional improvisation, setting them apart from the more controlled studio recordings.[35][36][37]Inspirations and comparisons
The name of Sugarplum Fairy derives from the count-in phrase "sugar plum fairy" in an early studio version of The Beatles' song "A Day in the Life," underscoring the band's affinity for the melodic and psychedelic elements of 1960s rock.[32] This nod to The Beatles also reflects their broader admiration for the group's songcraft, which emphasized catchy hooks and harmonious structures.[8] Sugarplum Fairy's sound drew heavily from classic rock acts such as The Beatles, the Rolling Stones, the Who, and Oasis, blending their timeless energy with garage rock revival aesthetics.[33] Within the Swedish indie scene, the band shared stylistic affinities with contemporaries like Mando Diao, amplified by familial connections: vocalists Victor and Carl Norén are the younger brothers of Mando Diao's former frontman Gustaf Norén, fostering a regional network of raw, energetic rock from Borlänge.[32] This proximity contributed to a collective emphasis on indie rock's youthful vigor and melodic drive during the early 2000s.[38] Critics and genre classifications often compared Sugarplum Fairy to power pop ensembles for their hook-driven compositions and to garage rock peers like The Hives for high-octane delivery, positioning them as part of Sweden's 2000s indie boom alongside acts such as The Sounds and Peter Bjorn and John.[34] Their brotherly vocal harmonies set them apart, adding a distinctive layer of intimacy to the era's broader wave of Scandinavian alternative rock.[39]Personnel
Core members
The core members of Sugarplum Fairy consisted of brothers Viktor Norén (born 1985) and Carl Norén (born 1982) alongside David Hebert and Jonas Karlsson, forming the band's primary and unchanging lineup from its inception in 1998 through its active years until 2013.[6] Viktor Norén served as lead vocalist and guitarist throughout the band's run, also playing bass and percussion on recordings. As the primary songwriter, he co-authored numerous tracks, including those on the 2004 album Young & Armed and singles like "Far Away from Man." His contributions extended to live performances, where he shared frontman duties with his brother. Following the band's end, Norén ventured into music production.[6][40][41][42] Carl Norén handled lead and harmony vocals, rhythm guitar, harmonica, and organ from 1998 to 2013. He co-wrote key songs alongside Viktor, such as compositions on Young & Armed and "Sweet Jackie," helping shape the band's melodic style. The sibling partnership between Viktor and Carl was fundamental to Sugarplum Fairy's identity and creative process.[6][40][43] David Hebert played bass, organ, and guitar across the band's career, anchoring the rhythm section on albums like First Round First Minute and The Wild One. His steady contributions provided the low-end foundation for the group's energetic sound.[6][44] Jonas Karlsson contributed lead guitar and backing vocals from 1998 to 2013, delivering solos that infused the band's music with a raw, garage-influenced edge on releases such as Salt. His consistent role ensured lineup stability during performances and recordings.[6] Collectively, these members drove the songwriting—often collaboratively between the Norén brothers—and defined the band's dynamic stage energy and studio output, with the brothers connected through family ties to Mando Diao's Gustaf Norén.[8]Former members
The only former member of Sugarplum Fairy was drummer Kristian Gidlund, who served in the band from its formation in 1998 until his death in 2013. Gidlund, born on September 21, 1983, played a central role in the group's rhythm section alongside brothers Viktor and Carl Norén, contributing to their pop-rock sound during their active years. The band's lineup remained otherwise stable throughout its existence, with no other departures recorded.[28] In March 2011, at age 27, Gidlund was diagnosed with stomach cancer following abdominal pains, leading to surgery that initially put the disease into remission; however, it returned aggressively in August 2012. As a freelance journalist, he chronicled his experience in the blog I kroppen min (In My Body), which attracted over 8 million visitors and provided candid insights into living with terminal illness, sex, drugs, and mortality. The blog's content formed the basis of his 2013 book of the same title, published shortly before his death and praised for its poetic and humble perspective on life's fragility.[45][28] Gidlund passed away on September 17, 2013, just days before his 30th birthday, succumbing to complications from the cancer. His death profoundly impacted the band; in August 2013, amid his worsening condition, Sugarplum Fairy canceled scheduled performances, with Viktor Norén stating they would not play without him, emphasizing Gidlund's irreplaceable presence. No replacement was ever sought, and the group disbanded immediately following his passing, ceasing all activity thereafter.[46][45]Discography
Studio albums
Sugarplum Fairy released three studio albums during their career, all under the EMI label and produced in Sweden. These full-length records showcased the band's evolution from energetic indie rock to more refined pop influences, achieving moderate commercial success on the Swedish charts. The debut album, Young & Armed, was released on September 29, 2004, by Columbia (an EMI imprint) and features 13 tracks. It peaked at number 25 on the Swedish albums chart in its debut week.[47] The album explores themes of youth and rebellion, capturing the band's raw, fresh energy that drew critical praise for its bouncy power pop sound.[35] Reviewers noted the youthful style and potential, though some observed the group was still developing its distinct voice.[48] The second album, First Round First Minute, followed on August 18, 2006, also via Columbia/EMI, with 13 tracks. It reached number 20 on the Swedish albums chart upon entry.[49] Featuring more polished production compared to the debut, the record marked a shift toward contemporary pop sensibilities, bolstered by successful singles that gained radio play.[50] Critics appreciated the maturation in songwriting and sound.[51] The final studio album, The Wild One, came out on September 26, 2008, through Vertigo (another EMI sublabel) and includes 13 tracks. It debuted at number 22 on the Swedish albums chart.[52] Delving into themes of maturity and introspection, the album received mixed reviews for its direction, with some praising the melodic nods to 1960s influences while others noted a continued reliance on retro elements.[53][54]Extended plays
Sugarplum Fairy's sole extended play, Stay Young, was released in 2004 by EMI Records following the band's signing to the label earlier that year. The EP features four tracks and was produced by Ronald Bood alongside the band members, with the sessions emphasizing a raw, live-like energy to showcase their pop-rock style.[55] It served as a teaser release to build anticipation ahead of their debut album, introducing listeners to the band's youthful, upbeat sound centered on themes of vitality and independence, particularly evident in the title track's lyrics urging a companion to "stay young" amid emotional turbulence.[56]| Track | Title | Duration | Writer(s) |
|---|---|---|---|
| 1 | (And Please) Stay Young | 2:22 | Carl Norén, Victor Norén |
| 2 | Sensation | 3:13 | Carl Norén, Victor Norén |
| 3 | Turning into Nothing | 3:32 | Carl Norén, Victor Norén |
| 4 | She's All That | 2:57 | Carl Norén, Victor Norén |
Singles
Sugarplum Fairy's singles career featured a mix of original tracks and one notable cover, primarily released through EMI and Columbia, with a focus on promoting their albums and EP in the Swedish market. The band's early breakthrough came with tracks that gained radio airplay and moderate chart success, emphasizing their dual-vocal harmonies and indie rock energy. Over their active years from 2004 to 2008, they issued approximately 8-10 singles, though only a few achieved significant chart positions on the Swedish Singles Top 60.| Single | Year | From | Swedish Peak |
|---|---|---|---|
| Stay Young | 2004 | Stay Young EP | 16 |
| Sweet Jackie | 2004 | Young & Armed | 30 |
| Sail Beyond Doubt | 2005 | Young & Armed | — |
| Morning Miss Lisa | 2005 | Young & Armed | — |
| She | 2006 | First Round First Minute | — |
| Solid Ground | 2006 | First Round First Minute | — |
| Bus Stop | 2008 | The Wild One | — |