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SummerSlam (2010)

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SummerSlam (2010)

The 2010 SummerSlam was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It was the 23rd annual SummerSlam and took place on August 15, 2010, at the Staples Center in Los Angeles, California for the second consecutive year, held for wrestlers from the promotion's Raw and SmackDown brand divisions.

Six matches were contested at the event. The main events of the evening included: Team WWE defeating The Nexus in a 7-on-7 elimination tag team match, Randy Orton defeating Sheamus via disqualification for the WWE Championship even though Sheamus retained the title, Melina winning the Divas Championship against Alicia Fox, Kane retaining the World Heavyweight Championship against Rey Mysterio. Other matches featured on the show were WWE Intercontinental Champion Dolph Ziggler versus Kofi Kingston, but ended in a no contest while Big Show defeated The Straight Edge Society (CM Punk, Joey Mercury and Luke Gallows) in a three-on-one handicap match.

SummerSlam received 350,000 pay-per-view buys, a decrease on the 369,000 buys garnered by the 2009 event.

SummerSlam is an annual pay-per-view (PPV) produced every August by World Wrestling Entertainment (WWE) since 1988. Dubbed "The Biggest Party of the Summer", it is one of the promotion's original four pay-per-views, along with WrestleMania, SummerSlam, and Survivor Series, referred to as the "Big Four". It has since become considered WWE's second biggest event of the year behind WrestleMania. The 2010 event was the 23rd SummerSlam and was scheduled to be held on August 15, 2010, at Staples Center in Los Angeles, California for the second consecutive year. It featured wrestlers from the Raw and SmackDown brands.

Much like the previous year's SummerSlam, WWE promoted the event with its SummerSlam Axxess fan convention. The convention was held at the Nokia Plaza in L.A. Live from August 14 to 15. THQ revealed further details of the latest installment of their WWE SmackDown series, WWE SmackDown vs. Raw 2011.

The professional wrestling matches at SummerSlam featured professional wrestlers performing as characters in scripted events pre-determined by the hosting promotion, World Wrestling Entertainment (WWE). Storylines between the characters were produced on WWE's weekly television shows Raw and SmackDown with the Raw and SmackDown brands—storyline divisions in which WWE assigned its employees to different programs.

The main rivalry heading into SummerSlam from the Raw brand was between the champion Sheamus and Randy Orton over the WWE Championship. On the July 19 episode of Raw, Orton defeated Edge and Chris Jericho in a triple threat match to become the number one contender for Sheamus' WWE Championship at SummerSlam. On the August 9 episode of Raw, the anonymous Raw general manager added two stipulations to the match, stating that anyone who interfered in this match would be suspended indefinitely and if Orton lost, he would not receive another match for the championship while Sheamus is champion.

The main rivalry heading into SummerSlam from the SmackDown brand was between the champion Kane and Rey Mysterio over the World Heavyweight Championship. On the May 28 episode of SmackDown Kane's storyline brother, The Undertaker defeated Mysterio to qualify for the fatal four-way match for the World Heavyweight Championship at the Fatal 4-Way pay-per view in June. During the match however, The Undertaker suffered a legitimate injury, forcing him to be written out of the match by having him found in a "vegetative state" by Kane over Memorial Day weekend. As a result, Kane accused several wrestlers of incapacitating his brother and attacked them. Mysterio won a battle royal to replace The Undertaker by last eliminating Kane, and went on to defeat the defending champion Jack Swagger, Big Show and CM Punk at Fatal 4-Way to win his second World Heavyweight Championship. At Money in the Bank, Kane won a Money in the Bank ladder match and cashed in his championship opportunity on Mysterio later that night, after Mysterio had defeated Swagger to retain. Kane defeated Mysterio to win his first World Heavyweight Championship. On the July 23 episode of SmackDown, Mysterio defeated Swagger in a two-out-of-three falls match to earn a rematch against Kane for the World Heavyweight Championship at SummerSlam. On the July 30 episode of SmackDown, Kane revealed that The Undertaker had disclosed that his attacker was Mysterio, and vowed to get revenge.

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