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Sunwing Vacations Group

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Sunwing Vacations Group

Sunwing Vacations Group, formerly known as Sunwing Travel Group, headquartered in Toronto, Ontario, Canada, became a subsidiary of the WestJet Group on May 1, 2023. Today, it operates as the leisure division of the WestJet Group; according to its website, the group forms "the largest vacations brand in North America."

Following the acquisition, Sunwing Vacations Group operates the following entities:

Sunwing Group was founded in 2002 by Colin Hunter. By 2004, Sunwing had become the second largest tour operator in Ontario. On November 17, 2005, Sunwing Airlines' inaugural flight, a Boeing 737-800, departed from Toronto Pearson International Airport.

In 2009, Sunwing Group embarked on a strategic expansion, announcing the acquisition of tour operator Signature Vacations and its SellOffVacations.com retail division from UK-based TUI Travel. This acquisition led to TUI gaining a 49 percent ownership stake in Sunwing Travel Group, and Stephen Hunter stepping into the role of CEO, succeeding his father.

In 2010, Sunwing Travel Group acquired Caribbean NexusTours, a tour operator in the Dominican Republic and Mexico. The company was renamed NexusTours and remains a separate company within Sunwing Travel Group.

In 2011, Sunwing Travel Group announced that it would enter the European market with a seasonal service from Canada to Europe. However, this initiative did not materialize as expected, and there have been no records of regular flights to Europe under the Sunwing banner since this announcement. Later that year, Sunwing Travel Group further diversified its portfolio with the purchase of Luxe Destination Weddings. This acquisition allowed Sunwing to offer a wider range of services to its customers, particularly in the area of destination weddings.

In 2012, Sunwing Travel Group acquired the Atlanta-based tour operator Vacation Express for an undisclosed sum. The acquisition was the group's entrance to the US market.

In 2015, Sunwing Group announced that affiliate, Blue Diamond Resorts, would open a 600-room resort in Jamaica. Later that year, the company began construction on $400 million resort in Antigua with 500 rooms.

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